Travel

We asked ten CEOs and founders which video creation tool they use to engage their audience and why they recommend it. From CapCut transitions to high-end cameras, discover why these tools are the top choices for creating engaging video content.

CapCut Transitions Keep Viewers Engaged

I use the Transitions feature in CapCut because it’s a free app that offers a wide range of functions. Transitions are crucial in video editing, as they create pattern interruptions that help maintain viewer interest for longer periods. In a world where attention spans are short, effectively using transitions is essential to keep the audience engaged.

AL Tran, Blogger, Author, AI Trainer, DS Inspire

Adobe Spark Creates Stunning Videos Easily

I use Adobe Spark for engaging my audience through video creation, and I recommend it for its intuitive interface and rich feature set. Adobe Spark allows users to create visually stunning videos with ease, offering a variety of templates, themes, and stock footage that can enhance storytelling without requiring extensive video-editing skills.

What I particularly appreciate about Adobe Spark is its integration with other Adobe products, providing a seamless experience for those who are already familiar with the Adobe ecosystem. The ability to add text, music, and voiceovers makes it easy to convey messages effectively, while the drag-and-drop functionality simplifies the editing process. Additionally, Adobe Spark offers mobile accessibility, allowing for on-the-go content creation, which is essential for staying responsive to audience engagement trends. 

Overall, Adobe Spark empowers marketers to produce high-quality videos that resonate with their audience, making it a valuable tool for enhancing engagement and brand visibility.

Shehar Yar, CEO, Software House

Lumen5 Makes Professional Videos Accessible

Initially, I was reluctant to use video creation tools because of my unease with technology. However, recognizing the significant impact of video content, I started using Lumen5, which I now highly recommend. It boasts a user-friendly interface with a range of features that enable the creation of visually professional videos. The availability of premade templates makes it accessible, even for beginners, and the free plan is excellent for those on a budget. Lumen5 has transformed my audience engagement, leading to increased views and shares, while providing unique value to my brand in a crowded digital landscape.

Andrew Pickett, Founder and Lead Trial Attorney, Andrew Pickett Law

Adobe Premiere Pro Offers Advanced Features

As the owner of TN Nursery, I’ve found that using Adobe Premiere Pro has been a game-changer for engaging my audience through video content. The platform offers advanced features like multi-layer editing, seamless transitions, and precise color grading, allowing me to create high-quality videos showcasing our plants and gardening tips. Its flexibility enables me to customize each video, from tutorials to customer testimonials, while ensuring a polished, professional finish. 

I recommend Adobe Premiere Pro because it’s user-friendly yet robust enough for creative freedom. The ability to edit across devices is crucial for me, as I can start a project on my desktop and refine it on the go. This efficiency helps maintain consistent, engaging content that keeps our audience connected and informed about TN Nursery’s offerings.

Tammy Sons, Founder/CEO, TN Nursery

Canva Pro Creates Versatile Videos

At Lansbox, we use Canva Pro for video creation because it’s incredibly versatile and user-friendly. Once, we created a short promo video showcasing our streamlined supply-chain solutions. It was amazing how fast we could add engaging graphics, text animations, and branding elements, helping us reach 20% more views than our usual posts. The team’s favorite feature is the built-in stock library, which speeds up production time. The tool allows us to communicate our message clearly while keeping our brand consistent.

Echo Shao, Founder, Lansbox

Smartphone Basics Drive Conversions

As CEO of Business Builders, I regularly use video to engage our audience and promote our marketing services. Specifically, short case study videos featuring satisfied clients have been hugely impactful. For example, after posting a 60-second video testimonial from a client discussing how we increased their traffic 37% and sales inquiries 45% in three months, we saw a spike in inbound leads and new clients.

For marketing agencies, social proof is key. Nothing is more compelling than hearing directly from a real business owner how our work impacted their key metrics. We keep these videos raw and unscripted, filming with an iPhone and editing lightly. The transparency and authenticity resonate far more than overly polished corporate videos.

The strategy is simple: Achieve real results for clients, then make their stories the centerpiece of your marketing. Production quality matters, but don’t over-edit. Let clients share their experiences openly and honestly. When potential customers see others finding success, they’ll come knocking. As CEO of Business Builders, I rely on video to engage my audience. I highly recommend using simple tools like your phone camera, as that’s all you really need to start.

For example, I created a video on “The Top Marketing Tool for 2020” using just my phone. In under 90 seconds, I explained how anyone can leverage the power of video for their business—and the response was huge. It received over 50,000 views and 300 shares across platforms.

Video allows you to connect with your audience on an emotional level through storytelling. Keep your videos short, around 60–90 seconds, focus on one key message, and share them everywhere. I share videos on my website, social media, email newsletters, and even at events.

The best part is, it’s free. Anyone can start creating great content with what’s already in their pocket. Don’t worry about high production quality; just start recording and sharing your knowledge. Your audience will appreciate your authenticity.

Jay Owen, CEO, Business Builders

Camtasia Creates Engaging Product Demo Videos

As the founder of Magnetik, a digital marketing agency, I recommend using a tool like Camtasia to create short explainer or product demo videos. Camtasia is easy to use but produces high-quality results.

For example, when Persado, an AI copywriting platform, hired us to build their new website, we created a series of short videos showing how their product worked. The videos helped visitors quickly understand Persado’s value and drove a 23% increase in demo requests.

Video is a powerful way to engage your audience and build trust in your brand. You don’t need expensive equipment or filming experience. Camtasia’s user-friendly interface means you can create impactful videos in-house. Keep your videos under two minutes, focus on how you solve customer problems, and add text overlays and music to bring them to life.

Sharing video on your website, social media, and email campaigns is a proven way to boost traffic, leads, and revenue. For us, Camtasia is an accessible tool that allows us to add video to our digital marketing strategies and achieve real results for clients.

Doug Steinberg, Founder & President, Magnetik

ScreenFlow Creates Effective Client Testimonials

As the owner of a construction company, I’ve found that short video testimonials from satisfied clients are extremely effective for engaging new prospects. I use ScreenFlow, a simple but versatile screen recording and video editing tool, to create these client stories.

After completing a project, I’ll ask the homeowner if they’d be willing to provide a 30-second video testimonial on their experience working with us. I find that brief, authentic customer reviews are very compelling. ScreenFlow makes it easy to capture these testimonials, edit them, and share them on our website and social media.

For a recent roof installation, the homeowners were thrilled with their new roof’s performance and appearance. They raved on camera about our attention to detail, high-quality work, and dedication to minimizing disruption. This video has directly led to several new roofing consultation requests from people who saw the passion in that customer’s voice.

While fancy effects aren’t needed, a personal customer story achieves a level of credibility and trust that a written review alone does not. For any local business, I highly recommend reaching out to happy customers and asking them to share their experience on camera. With an easy tool like ScreenFlow, you’ll be creating persuasive video content in no time.

Jimmy Hertilien, Senior Project Manager, Herts Roofing & Construction

Mojo Creates Stunning Travel Reels and Content

My go-to app for creating stunning travel reels and content is Mojo. It’s an incredibly user-friendly, professional-grade tool perfect for showcasing travels and experiences worldwide. Mojo offers a variety of high-quality templates for both photos and videos, making it easy to create eye-catching content, whether you’re a novice or a seasoned content creator. One of the standout features of Mojo is its intuitive interface, allowing you to edit and customize with ease. Every step feels seamless, from selecting the perfect template to adding animations, text, and transitions.

Mojo’s templates are professionally designed and highly customizable, offering a range of styles to match your brand or mood. Whether you want a sleek and modern look for a travel highlight reel or something more whimsical for a casual day out, there’s a template for every occasion. The app also provides tools to create dynamic subtitles, add music, and integrate various effects, ensuring that each reel is engaging and polished.

Another reason I love Mojo is its cost-effectiveness. While the app offers a free version with basic features, upgrading to the pro version unlocks a vast library of premium templates, fonts, and effects. For the quality and versatility you get, the subscription fee is well worth it, especially if you’re serious about creating professional-grade content.

Mojo’s versatility extends beyond travel; it’s ideal for business or personal branding needs. It allows you to create short videos, promotional reels, and engaging stories that stand out. Plus, the ability to easily edit on the go means you can produce content in real time, capturing the excitement of your adventures as they happen.

In summary, Mojo provides an all-in-one platform for creating high-quality, captivating reels. Its ease of use, variety of templates, and professional-grade features make it the perfect app for showcasing travel experiences with flair. Whether you’re crafting a quick video recap or a detailed visual story, Mojo makes the process simple, effective, and incredibly fun.

Tammy Levent, Founder & CEO, Elite Travel Management Group, Inc.

High-End Cameras Capture Engaging Stories

We use high-end, cinema-grade cameras to capture content, such as the Canon C500 II, C70, and even, on occasion, the ARRI Alexa 35. We use these tools in conjunction with various lighting and sound equipment to showcase a brand in the best possible way.

We then use Apple’s Final Cut Pro for editing content, with assistance from tools such as Adobe Photoshop, Runway AI, Canva, and others, to pull together a final product that speaks to our customers’ target market.

More importantly, we focus on the story behind each piece of content rather than the tools. This is by far the most important point, as without an engaging story, the tools you use won’t matter.

Angus Downer, Director, The Ground We Walk On

Whether you’re taking off on a day trip or going away for weeks on end, you’re likely packing something. For just about all of us, we’re taking things like IDs (passports), phones, credit cards, toiletries, and the like. It would be pretty silly to leave those at home—they’re essential to getting around. Beyond those, what are the must-pack travel items?

When it comes to perfecting the art of packing for travel, Wacky Travel has gathered sage advice from ten seasoned travelers. From the necessity of a power bank to the practicality of packing cubes and seasonal gear for Ireland, check out the unique items these experts never leave behind.

• Always Pack a Power Bank
• Bring Your Own Pillow
• Neck Pillow for Restful Travel
• Back Support and Pain Relief Essentials
• Cashmere Blanket for Comfort
• Journal for Reflection and Memories
• Organizational Packing Cubes and Fan
• Universal Adapters for Device Charging
• Packing Cubes and Seasonal Gear for Ireland
• Unconventional Items for Smart Packing

Always Pack a Power Bank

When I travel, the portable power bank is one item I always ensure to pack. This is because running a business on the move requires a reliable alternative for charging accessories such as a mobile phone, tablet, or laptop. It means that carrying along the power bank will enable me to be in touch, tackle emergencies, and obtain vital information even if I’m traveling or in places where there are not enough sources of power. This little tool makes my trips more enjoyable and productive.

Khurram Mir, Founder, Kualitee

Bring Your Own Pillow

This might sound unconventional, but I pack my cervical pillow and a few pillow covers. That’s the only pillow I sleep on, and as we know, sleep is fundamental for good health and overall well-being. It takes up one-quarter of my luggage, but I’d rather have less space for clothes than more neck pain.

As for the extra pillow cover sets, call me particular, but I like to sleep on a fresh pillow cover every night. It’s not only a great feeling, but it also helps keep my skin looking its best.

Alessia Spampinato, Content Strategist, Italy Expert, AS

Neck Pillow for Restful Travel

My neck pillow is always with me when I travel. This might look trivial, but it is a game-changer during long trips. I learned that the hard way a few years ago when I had an extremely grueling journey.

From Vancouver to New Delhi, I flew on a plane with a long layover in San Francisco. After traversing the bustling airport, I found myself with several hours to kill before my next flight.

Exhausted and unable to find a comfortable spot in the crowded terminal, I pulled out my trusty neck pillow, hoping it would at least make the wait a bit more bearable.

I did not expect what happened next. In one of the corners, all wrapped up around my neck like some scarf, I fell fast asleep and was out cold as if nothing had happened.

This short nap was just enough for me to get energized for the other parts of the trip. When I eventually got on board for my flight, all thanks to this little pillow, I was refreshed and good to go.

Ever since then, I have never embarked on any journey without it. It doesn’t matter whether I am traveling by plane, train, or even waiting; if there is one thing that makes me rest comfortably wherever I’m at, it’s having a neck pillow.

In case you haven’t added a neck pillow to your travel set yet, you should consider doing so. This small purchase will significantly improve your comfort, especially during those long trips. You can believe me; your neck will be grateful!

Soubhik Chakrabarti, CEO, Icy Tales

Back Support and Pain Relief Essentials

Because my lower back occasionally goes out of alignment, a must-pack travel item is my 3M Futuro Adjustable Comfort Fit Back Compression Support, a.k.a. an elastic back brace.

In fact, last fall, we were in Moneglia, a small town near Cinque Terre. My wife “slept funny” and woke up one morning with severe back pain, so we had limited options for pain relief. She wrapped herself in my back brace and started limping towards a nearby pharmacy.

Fortunately, they stocked Voltaren Emulgel in the 2.32% formula, which is more than twice as strong as what you can buy in the U.S. After just a few days of using this extra-strength gel and wearing the brace, she was back to normal, so this is another must-pack travel item for us now.

Ironically, I had asked my doctor for a prescription for this stronger version of Voltaren just before we left for that month in Italy. CVS wanted $1,800 (not a typo) for a tube of it because it was not covered by my insurance, but it was only 17 Euros (approximately $19 U.S.) there.

Gil Zeimer, Travel Writer, Zeimer’s Advertising Shoppe

Cashmere Blanket for Comfort

I absolutely must have my cashmere blanket with me. I bought this warm, cozy, and light blanket in Kathmandu, Nepal. It has traveled with me to 16 countries since I purchased it in 2018.

You’ll discover, as you travel, that you want to be warm on cold flights, and those plane blankets are not good enough. Or clean, either. 

If you’re feeling cozy on the plane or at your hotel or apartment, you’ll sleep better! Take it from me, who has traveled and lived in 34 countries.

Mary Bartnikowski, Award Winning Photographer, Author, and Retreat Leader, Mary Bartnikowski

Journal for Reflection and Memories

Traveling often forces us to confront what truly matters, both in our luggage and in life. The one item I always make sure to pack when I travel is my journal. At 62, having navigated the challenges of breast cancer and a stroke, I’ve learned that the most important item to pack is not a gadget or a piece of clothing but the importance of reflection and self-expression. 

When I travel, my journal becomes a safe space where I can document my thoughts, feelings, and the lessons I’ve learned along the way. It’s a way to process my journey and celebrate the small victories. Each page holds memories of laughter, struggles, and the beauty of resilience. 

Writing helps me stay grounded, especially during times of uncertainty. And let’s not forget the joy of coming home to my kitten, who reminds me daily of the simple pleasures in life. Of course, I bring the essentials: physical items, my phone, and medications.

Franne McNeal, President, Significant Business Results LLC

Organizational Packing Cubes and Fan

Among the things that my husband and I always pack when we travel, which we have grown to not be able to live without, are our packing cubes to stay organized on the go and a handheld motorized fan if we’re traveling somewhere warm. They’re must-haves for improved travel experiences.

Mikkel Woodruff, Co-owner and Editor, Sometimes Sailing

Universal Adapters for Device Charging

In my travels, I always ensure I carry universal adapters. It is a very simple object, yet it is very important to me because it allows me to charge my gadgets at any particular location possible. As much as it may sound cliché, the ability to safely charge a device during travel and avoid the stress of not being able to use electronics is important.

Mohd Rizwan, Director, Travelosei

Packing Cubes and Seasonal Gear for Ireland

Packing cubes are a must-have for me wherever I travel in the world. They’re also one of the tips I like to give my followers when they plan on traveling to Ireland, whether it’s for the first time or they are returning to the Emerald Isle after multiple trips there. Specific to Ireland, I’d also recommend packing a light rain jacket for spring and summer travel, along with something heavier for the fall and winter seasons. Packing clothing that can be layered is essential for those who intend to visit Ireland, where the weather tends to change multiple times a day.

Colette Connolly, Founder, Ireland on a Budget

Unconventional Items for Smart Packing

When I travel, which is frequently worldwide, I pack several unconventional items alongside the essentials. Beyond my phone and medications, a critical inclusion is laundry soap sheets from Earth Breeze. These compact, mess-free sheets are versatile and perfect for doing laundry or cleaning sneakers on the go.

Another essential in my travel kit is a clean water filter bottle. Having learned the hard way, I ensure access to safe drinking water to avoid illnesses from parasites or contaminants, especially when visiting different countries. Additionally, I always carry my passport for immediate emergency access. Many travelers leave their passports in a hotel safe, but in an urgent situation, what good is your passport if it’s locked away? I also keep a copy in my suitcase as a backup.

My packing list also includes items that might seem more suited to an adventure expedition than a vacation: a Swiss Army knife, a small handheld fan, a flashlight, and a solar-powered external battery charger. While this might seem like over-preparation, these tools have proven invaluable in unexpected situations, turning potential hassles into manageable incidents.

Packing smart isn’t just about remembering the essentials. It’s about anticipating potential needs and ensuring comfort, safety, and convenience, no matter where your travels take you. This approach has significantly enhanced my travel experiences, allowing me to navigate from minor inconveniences to more severe challenges quickly and confidently.

Recent visitors to Mexico are coming back with more than just sunburns and serapes. They’re also coming back with tales of being held up at Mexico customs by officers intent on enforcing rules that impose harsh taxes on visitors with more electronic devices than the government deems necessary.

News accounts are popping up about tourists facing hefty fines for bringing in too many laptops, iPads and similar devices. Some say they’ve been forced to pony up hundreds of dollars to get through customs on arrival.

The law states travellers face taxes of up to 19% of the deemed value of the device. But “deemed value” can be one thing to a visitor and something else entirely to a customs officer, and travel forum websites are filled with stories of people who feel they got hosed.

In a recent story at USA Today, it was reported that Florida-based travel advisor Tammy Levent brought her laptop and iPad through CUN and had to pay almost USD$200 in fines.

Levent is owner of Elite Travel Management Group and visits the Riviera Maya several times a year for work, often bringing new agents with her for training.

She told the publication that when she arrived at CUN for a recent trip, a border agent pulled out her laptop and an older iPad and told her “You can’t have both.” Levent said she’s always brought these devices with her before, and that it was never an issue.

In a story at Riviera Maya News, David Ortiz Mena, President of the Tulum Hotel Association, said it’s “incredible” that customs officers are hitting tourists with fines at a time when local authorities are trying to lure more visitors to the region.

“At the end of the day, you want tourism but you’re driving people away,” she said. “You have huge companies like pharmaceutical companies… (bringing groups in) and they’re coming with laptops and iPads.”

Forbes recently posted a story that says this is “happening to tourists everyday, especially at CUN, Mexico’s largest airport.”

A writer for Forbes said a friend arrived at CUN recently. A customs agent searched her bag and found an iPad and MacBook Pro, then demanded she pay 3,690 Mexican pesos (about USD$190 or CAD$255) in duty for the laptop “or kiss it goodbye.”

“This has actually been in effect for a very, very long time,” Michael Boguslavskiy, a travel agent for Caballeros Vacations who specializes in Cancun trips, told USA TODAY. “It was never strongly enforced but now they are enforcing it worse than they ever have before.”

One alleged victim on Reddit said he arrived at CUN with a camera and three lenses and was forced to pay USD$200 in taxes for two more lenses than he was allowed. And that was after negotiating the original fine to a smaller amount.

Some 35,000 people fly into CUN every day. If the government hit just one per cent of those visitors with a fine of USD$200 if would mean USD$25 million a year, and that’s just for one airport.

The Mexican government’s website has a long list of items that people can bring in without paying taxes, whether items or new or second-hand. For electronics, this is what the site says is allowed: Two cameras or camcorders and camera gear; three cellphones or other wireless devices; one GPS; one electronic organizer; one laptop, notebook, omnibook or other portable computing device; one portable copier or printer; one CD burner and one portable overhead projector and its accessories.

There are tons of other limits, including four fishing rods, two musical instruments and their accessories, ten DVD’s, 30 CD’s, one pair of binoculars, and five toys, including collectibles, one videogame console and five videogames (be careful if you have kids).

On top of everything else, the language is clearly outdated. Who even owns a CD burner? And who, other than snowbirds who drive to Mexico, would take 30 CD’s or ten DVD’s?

Mexican airport officials are cracking down on imports of consumer electronics, including visitors’ personal laptops and tablets, tourists to the country say. 

Reports in USA Today and Forbes detail a number of recent travel experiences where visitors arriving at Cancun International Airport have been confronted by customs agents over the number of personal electronic devices they are carrying.

More than one device could cost you 

Unbeknownst to many arrivals in the Land of the Sun, Mexico operates under regulations that limit the number of portable computing devices each person can bring in. The rules are intended to prevent people bringing in goods and selling them on the black market. Just one “portable computer” is permitted per foreign arrival, and a laptop and tablet count as two devices.

The penalty? Either allow your least preferred device to be seized by Mexican customs, or in line with the country’s General Rules for Foreign Trade, under Baggage and Passenger Allowance, pay a fee representing 19% of the object’s value, up to $4,000. And beware: that’s 19% of the value it is deemed to have by a Mexican customs operative.

Tammy Levant, a writer for Elite Travel who spoke to USA Today about her border experience said she felt the customs official had over-estimated the value of her “older generation iPad”, which generated a larger fine for her to pay.

“Driving people away”

The rules are not new, but the general consensus among commentators seems to be that they are being applied more assiduously than before, particularly for arrivals at Cancun International, the country’s busiest hub which handles 500 daily flights and more than 13 million passengers a year.

Levant, owner of Elite Travel Management Group, has regularly visited Cancun two or three times a year, often training groups of colleagues, and had never been pulled aside by customs before. She pointed to the large numbers of professional conferences held in Mexico and suggested applying the tax on multiple devices would soon start “driving people away.”

Outdated rule “hurts Mexico’s image”

Meanwhile, a Cancun specialist travel agent Michael Boguslavskiy, said the rule “has actually been in effect for a very, very long time.” It also applies to items such as DVDs and cameras and was, in his words, “a massively outdated list at this point but it’s still there.” 

But if Mexican stakeholders have their way, the rule might not be in force for much longer. Local news outlet Riviera Maya News spoke to the President of the Tulum Hotel Association, David Ortiz Mena, who acknowledged that remote working had generated a new kind of traveller who expects to be able to work across multiple devices.

“We will have to review this situation and the law to avoid this type of impact. There are already all kinds of comments on social media,” Ortiz Mena said. Saying the news coverage “hurts our image” he insisted, “If we want to be a tourist powerhouse, let us be consistent.”

For those of us who work online, vacation mode often means reduced or no screen time. That said, it’s rare for me not to travel with at least one laptop if not two — even if I’m on PTO. And I’ve never considered for a second (other than for my mental health) that this would be an issue. But this week, USA Today reported that a seasoned traveler named Tammy Levent was fined approximately $200 for possessing multiple electronic devices upon entry into Cancun International Airport.

Levent’s recent experience at Cancun aiport highlights a seemingly growing trend: the imposition of strict limitations on the number of electronic devices that can be brought into Mexico. This regulation, often unknown by visitors from the US, can result in significant fines.

According to Mexico’s General Rules for Foreign Trade, under the baggage allowance section, foreign arrivals are permitted to bring only one portable computer per person. This restriction applies to both laptops and tablets. Travelers who violate this rule may face taxes of up to 19 percent of the deemed value of the device, with a maximum value of $4,000. The law is designed to prevent the smuggling of electronic goods for resale and to discourage the establishment of personal electronics manufacturing facilities within Mexico.

But this is the first I’ve heard of it. I’ve been to Mexico a handful of times with either two laptops or a laptop and iPad and never had an issue. It was news to Levent, too. She has visited two to three times a year on work trips over the past decade and had never encountered this before.

“At the end of the day you want tourism but you’re driving people away,” Levent says to USA Today. “You have huge companies like pharmaceutical companies…(bringing bring groups in) and they’re coming with laptops and iPads.”

Cancun International Airport is the busiest airport in Mexico, serving over 13 million passengers annually. With such a large volume of travelers, it is likely that many are unaware of the electronic device restrictions. As a result, the airport has seen an uptick in the number of cases where travelers have been fined for possessing multiple devices says the Riviera Maya News.

Considering my personal experience traveling into Mexico, and specifically Cancun airport, it seems these checks and the follow-through with fines are happening at random. And that’s exactly what furious Levent claims, too. Levent has followed up this experience with a letter of complaint to Mexican officials. USA Today contacted Cancun Customs Administration for a statement, but at the time of publication, they have not had a response.

Although these regulations seem outdated, they are legal and travelers to Mexico should adhere to the one permitted electronic device rule to avoid the possibility of a fine.

Key Points

• Cancun International Airport is the busiest airport in Mexico with over 13 million passengers annually.
• Mexican customs regulations only allows one portable computer per foreign arrival, including laptops and tablets.
• Travelers who bring more than one device face taxes of up to 19% of the deemed value of up to $4,000 of the device.

This story was updated to correct a misspelling/typo.

Florida-based Tammy Levent never imagined that bringing her laptop and iPad through customs at Cancun International Airport for a work trip in June would result in an approximately $200 fine.

As an entrepreneur in the travel industry and owner of Elite Travel Management Group, Levent is no stranger to Cancun. For the last decade, she’s visited two to three times a year for work, often bringing neophyte travel agents with her for trainings.

When Levent arrived at the airport this time, she had two check-in suitcases and a carry-on with her. Passing through customs, she was flagged to one of the tables where her luggage was examined by an agent. The agent pulled out her iPad and laptop, telling her, “You can’t have both,” she recounted to USA TODAY. She said she’s always brought these devices with her before, and this was the first time it was an issue.

Enjoy your worry-free vacation: Best travel insurance policies

As the gateway to Mexico’s most visited city, Cancun International Airport is also the busiest airport in the country with over 13 million passengers annually and 500 daily flights.

Calling all passengers: Sign up for USA TODAY’s Travel newsletter.

Cancun without the crowds:Meet Isla Mujeres, a quieter Mexican getaway

Unlike in the U.S., where there’s no limit on how many laptops you can fly with, many of these passengers may not know that Mexican customs regulations only allow one portable computer per foreign arrival, including laptops and tablets. Otherwise, travelers face taxes of up to 19% of the deemed value of up to $4,000 of the device, according to the country’s General Rules for Foreign Trade, under Baggage and Passenger Allowance.

Levent said her older generation iPad was considered worth much more than it really is by the agent, making her fine higher than she felt was fair. “This was wrong,” she said about her experience.

“At the end of the day, you want tourism but you’re driving people away,” Levent said. “You have huge companies like pharmaceutical companies… (bringing bring groups in) and they’re coming with laptops and iPads.”

Beachgoers enjoy before the potential arrival of Hurricane Beryl in Cancun, Quintana Roo State, Mexico, on July 3, 2024.
ELIZABETH RUIZ, AFP Via Getty Images

Why are travelers being fined for multiple electronic devices at Cancun Airport?

The law isn’t new. Travelers from abroad can bring “a portable computer equipment known as laptop, notebook, Omnibook or similar,” according to the Mexican Customs list. If passengers don’t pay the 19% tax on extra portable computers, they will be confiscated.

“This has actually been in effect for a very, very long time,” Michael Boguslavskiy, a travel agent for Caballeros Vacations who specializes in trips to Cancun, told USA TODAY. “It’s a massively outdated list at this point but it’s still there.” (For example, you can only bring in 10 DVDs, if people still travel with those.)

However, there’s been a recent uptick in customs actually implementing the law and charging tourists, according to the Riviera Maya News.

“It was never strongly enforced but now they are enforcing it worse than they ever have before,” Boguslavskiy said.

Cancun Customs Administration did not immediately respond to USA TODAY’s request for comment.

Boguslavskiy said some possible reasons could be due to an increase in passengers carrying multiple devices with the possible intention to sell them. “Obviously, that’s not the case with 99% of people bringing a laptop and an iPad, but it’s up to customs as they choose to view it,” he said. Or it could just be to increase tax revenue from the influx of visitors.

It’s also not the only way Mexican customs can feel like smoke and mirrors to travelers, according to Boguslavskiy. Only two cameras are allowed tax-free, and technically, cigarettes exceeding 10 packs can be fined or confiscated. Since there’s a duty-free store right before customs, people stock up on cheap tobacco thinking “it’s safe,” only to have it seized shortly after purchasing, he said.

Upset with her Cancun Airport experience, Levent sent complaint letters to Mexican officials. In a return letter from the Cancun Customs Administration, Levent was told the luggage inspections are done at random.

Boguslavskiy sends the customs list to all his clients heading to Mexico and advises every traveler going abroad to “please be up to date with what the local rules of customs are.”

The Key Points at the top of this article were created with the assistance of Artificial Intelligence (AI) and reviewed by a journalist before publication. No other parts of the article were generated using AI.

Travelers can be taxed at the airport for bringing two portable computing devices into Mexico

Whether traveling for business or pleasure, most feel the need to remain tethered to the digital world in some capacity. Some travelers are discovering the hard way that Mexican customs agents in Cancun will tax them at the airport for bringing multiple electronic devices into the country. While tourists feel like they are suddenly being extorted, the law has always been on the books but just selectively enforced.

Mexico’s law only allows one portable computing device to be brought into the country tax-free. The levy can be up to 19 percent of the device’s value assessed by the agent. The headaches really begin when you dig into what’s defined as a portable device. Cell phones are in their own separate category, where you’re allowed three. However, tablets aren’t separated, so you can’t take both a MacBook and iPad into Mexico free of charge. This is what happened to Florida resident Tammy Levent. USA Today explained:

When Levent arrived at the airport this time, she had two check-in suitcases and a carry-on with her. Passing through customs, she was flagged to one of the tables where her luggage was examined by an agent. The agent pulled out her iPad and laptop, telling her, “You can’t have both,” she recounted to USA Today. She said she’s always brought these devices with her before, and this was the first time it was an issue.

Levent said her older generation iPad was considered worth much more than it really is by the agent, making her fine higher than she felt was fair. “This was wrong,” she said about her experience.

“At the end of the day you want tourism but you’re driving people away,” Levent said. “You have huge companies like pharmaceutical companies… (bringing bring groups in) and they’re coming with laptops and iPads.”

The rule is intended to prevent people from profiting from reselling merchandise. Agents can tax clothing, footwear, hygiene products and beauty products if you bring in more than what would likely be used during your stay. The custom law also covers a wide variety of technologies essentially dead in 2024. For example, travelers can bring five laser discs, 10 DVDs, and 30 CDs into Mexico tax-free.

I’m not going to argue for or against Mexico’s import laws, but I will state that you should be aware of any country’s rules when you plan on visiting. Don’t be like NASCAR driver Kyle Busch, who was detained at Cancun International Airport for bringing a handgun into the country last year.