The big key to earning an incentive trip is that you have to sell enough goods/services to earn it. How to go about making more sales has always been a hot topic. So much so that it’s a common discussion amongst marketers and sales geniuses on podcasts, blogs and even YouTube videos. The top tip they all seem to come to for increasing sales? Simply listening to your customer’s problem and providing the solution. That’s it. Not gimmicky, no sleaze- just listening and providing.
Read our post on what makes a great sales pitch.
Where do you find the people that have the problem that you have the solution to? Go to the online forums where these people are complaining about the problem. See if it’s trending on Facebook and Twitter. Give your ideal customer profile to your favorite data provider and ask for only those leads. If your boss allows it ask friends and family on social media who needs what you’re providing and then listen for responses. Go to competitor websites and see who is commenting on their blog and reach out to those people with a better offer.
Should you give up on a sales lead? Read this to find out.
Okay, you’ve done all that and are still struggling to sell. Why aren’t your ideal clients buying what you’re selling? Maybe they think it won’t work for them. Perhaps they believe that you are more hyped about the product or service than you should be. Or this could be a financial issue. Again, this comes back to listening. You need to listen to why you haven’t converted the prospect to a customer so that you can provide a solution that closes the deal.
Bottom line, listen to what people want and then, if you can provide the solution make the pitch. If they still don’t buy listen again to find out why. Listening and providing options will land you more sales guaranteed.
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