Travel

Time is a valuable resource for busy executives, and it must be managed carefully. Top industry leaders, from CEOs to business owners, share their insights on finding work-life balance in this article. The article emphasizes the importance of making relaxation a priority and includes eight strategies for achieving balance amidst daily pressures. Discover actionable insights from making time blocks non-negotiable to being dedicated to leisure.

• Treat Relaxation Time as Non-Negotiable
• Block Unwind Periods in Calendar
• Carve Out a Sanctuary Hour Daily
• Implement Tech-Free Tuesdays
• Take a “Protected” Approach
• Schedule Regular Date Nights
• Incorporate Relaxation into a Travel Routine
• Dedicate Time for Leisure Activities Daily

Treat Relaxation Time as Non-Negotiable

I used to see relaxation and leisure activities as something to squeeze in after a busy day, or as a reward for hard work. But now that I’m a CEO, that time is non-negotiable and just as important as the time I block off for essential meetings. It keeps me grounded, refreshed, and able to be more effective as both a CEO and a mother of three.

For me, this means setting aside time each day for movement, whether it’s a quick walk around the block or a morning yoga session. I treat and protect this time as seriously as I would any client meeting because structured, activity-based relaxation helps me recharge meaningfully.

Carey Bentley
CEO, Lifehack Method

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Block Unwind Periods in Calendar

As a CEO, I set aside dedicated time for relaxation and leisure, which is vital for maintaining productivity and well-being. One effective method that I’ve tried is the “unwind period” in your calendar, in the same way you would do for important meetings.

For example, I would block 30 minutes each day during the late afternoon for meditation or a walk. Doing so not only provides a mental break but also allows some physical activity, which can be rejuvenating.

On the other hand, I might reserve a specific evening each week for family time or a personal hobby, making sure that I get something to look forward to and can fully disconnect from work responsibilities. I treat these moments as non-negotiable appointments to prioritize my well-being and maintain a better work-life balance.

Dhari Alabdulhadi
CTO and Founder, Ubuy New Zealand

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Carve Out a Sanctuary Hour Daily

As the CEO of Nationwide United Auto Transport, balancing time between intense work and relaxation is paramount for me. My personal strategy involves carving out an hour each day specifically for unwinding—I call it my “Sanctuary Hour.” This time is sacred and non-negotiable, allowing me to disconnect from the corporate world and focus on personal activities that recharge me.

For instance, I might spend this time reading, exploring the outdoors, or engaging in a leisurely activity like chess. This intentional hour helps me maintain a healthy mindset and approach my work with renewed energy and perspective, ultimately enhancing my efficiency and leadership abilities.

Chris Estrada
CEO & Founder, Nationwide United Auto Transport

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Implement Tech-Free Tuesdays

In an increasingly hustle-oriented culture, setting aside time for relaxation seems counterintuitive, but it’s anything but that. Being a CEO doesn’t exempt me from the universal need for downtime. Every week, I carve out protected hours dedicated purely to relaxation and rejuvenation, irrespective of work pressures.

One practice I religiously follow is “Tech-Free Tuesdays.” On these days, post-working hours, I disconnect from all devices, engaging instead in physical books, cooking, or even nature walks as an antidote to screen fatigue. This habit has proven to be not only a refreshing switch-off mechanism but also a reservoir of inspiration and idea generation. Thus, prioritizing leisure has been instrumental in my holistic well-being, subsequently enhancing my productivity and creativity as a leader.

Nick Drewe
Founder & CEO, Wethrift

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Take a “Protected” Approach

Indeed, despite my bustling schedule as the founder of Or & Zon, setting time aside for relaxation and leisure is crucial for maintaining productivity and creativity. One approach I have adopted has been implementing “Protected Time”—uninterrupted blocks in my calendar dedicated to leisure activities, during which I disconnect from work-related tasks.

A prime example is my weekly amateur pottery class—a constant reminder of the essence of my business, the artisans, and the craftsmanship we celebrate at my company. By choosing to engage in an activity related to my field, leisure time often becomes an indirect source of inspiration for business decisions.

Moreover, these experiences help me remain grounded and connected with the craftsmanship we champion. Hence, strategically blocking out downtime, tied to an activity I cherish—helps to recharge and preserve the passion and energy required to run a business.

Guillaume Drew
Founder & CEO, Or & Zon

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Schedule Regular Date Nights

I allocate specific time each day for “maintenance.” This could involve updating my knowledge base, exploring ideas, or simply “resting”—this helps with intentional time away from meetings or calls. When it comes to unwinding, having regular date nights with my wife as well as “no-phone” dinners helps to dedicate time to relax. I also schedule in time to exercise each week, which is non-negotiable.

Chris Percival
Founder & Managing Director, CJPI

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Incorporate Relaxation into a Travel Routine

As someone who travels frequently, making time for relaxation and leisure is essential to maintaining my effectiveness as a CEO. For me, this often happens while I’m on the road, as I’ve learned to incorporate moments of relaxation into my travel routine.

One way I do this is by adding a pre- or post-trip extension to key business travels, giving myself some dedicated “me-time” at the destination. It’s a great way to unwind after intense meetings or events and allows me to explore and enjoy the place with no work pressures. Sometimes, I even schedule a spa visit at the airport between flights if needed, but I prefer to take that time to relax at the destination itself.

Taking this time helps me regroup, refocus, and recharge, allowing me to return to work with renewed energy and perspective. I make sure to do this at least once a week, whether I’m at home or traveling. It’s easy once you condition yourself to make relaxation a priority. By treating it as an important part of my schedule, just like any business meeting or obligation, I ensure that it actually happens and doesn’t get pushed aside.

Additionally, I’ve found that reading is a great way to unplug. When I want to truly disconnect, I pick up a book. It helps shift my mind away from work and the constant demands of leadership, giving me a mental break from the “what’s next” and “what should I do” cycle. It’s amazing how just a few chapters of a good book can refresh your mindset and help you recharge.

I highly recommend this approach to anyone struggling to find balance. Whether you’re incorporating relaxation into your travels or simply blocking out time at home, taking the time to unwind is essential for maintaining long-term productivity and avoiding burnout. It allows me to stay focused, creative, and energized, which is key to leading a business effectively.

Tammy Levent
Founder & CEO, Elite Travel Management Group, Inc.

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Dedicate Time for Leisure Activities Daily

As the head of The Trade Table, my schedule frequently gets saturated with tasks and responsibilities. Nevertheless, it’s crucial for me to block out time for relaxation and unwinding, recognizing it as a key factor in maintaining personal well-being and enhancing productivity.

One method that works effectively for me is by incorporating leisure activities into my everyday routine. For instance, I enjoy cooking, so I often dedicate an hour after work to prepare a quality meal, allowing me to unwind while also indulging my passion for quality home products. Additionally, I dedicate one Sunday each month to outdoor activities like hiking or biking. Taking time out amidst nature helps me rejuvenate and see business scenarios from a refreshed perspective.

Forrest Webber
Owner, The Trade Table

Last week saw major moves that will impact tourism in the Mexican Caribbean region.

First, Royal Caribbean announced it would be building a new private destination in Mexico.

The cruise line will call it Perfect Day Mexico, and it will be located in Mahahual, which is on the Mexico’s Caribbean coast. It’s slated to open in 2027.

And then on Friday last week, Quintana Roo Governor Mara Lezama announced the Cancun Airport would no longer charge travelers a fee for arriving with multiple electronics.

This change comes after travel advisor Tammy Levent wrote a column about her experience of feeling extorted, which ended up going viral online with follow up stories from multiple media outlets.

Both of these news stories are huge wins for travelers and the overall tourism landscape in the Mexican Caribbean.

Royal Caribbean continues to pump out cruise ships. With such a loyal fanbase, and this being such an easy to reach destination, I fully expect Perfect Day at Mexico to be a major hit.

Eliminating the fee for multiple electronics at the Cancun Airport will definitely help business travelers who frequent the destination, but also add peace of mind for family travelers as well.

Levent isn’t the only one who was pulled aside and charged an unexpectedly high fee. Others voiced their experiences once Levent’s story went viral. Kudos to Quintana Roo for acting swiftly and making this change once more and more responses came through following Levent’s story. Many suppliers were answering questions about this rule and even sending out email reminders to travelers and travel advisors.

What do you think of these latest moves in the Mexican Caribbean?

Let me know your thoughts and follow me on social media: @EricBowman_

Planning an international trip can be as exciting as it is daunting, so Wacky Travel has gathered twelve seasoned travelers to share their personal must-dos. From creating a “Departure Day Envelope” to organizing with packing cubes, dive into a world of travel wisdom that spans meticulous planning to embracing local norms.

• Create a “Departure Day Envelope”
• Implement a Detailed Travel Checklist
• Consult Safety and Culture Guidebooks
• Utilize Advanced Weather-Check Systems
• Never Overlook Travel Insurance
• Craft a Tailored Day-by-Day Itinerary
• Organize with a Reusable Spreadsheet
• Research and Embrace Local Norms
• Double-Check Legal and Regulatory Details
• Assess Currency Conversion Rates
• Advise Clients on Pre-Trip Preparations
• Organize with Packing Cubes and Basics

Create a ‘Departure Day Envelope’

Before every international trip, I create a “Departure Day Envelope.” This is a physical envelope containing printed copies of everything that could go wrong or become inaccessible digitally: boarding passes, hotel reservations, local emergency contacts, a map of the first area I’ll be navigating (in case my phone dies), and a small amount of local currency.

But the twist is that I also include a one-page “Cultural Cheat Sheet” that I make for each destination. This sheet has key local phrases, a quick guide to body language do’s and don’ts, and a few conversation starters tailored to local interests.

It’s incredibly reassuring to have everything in one place, and the Cultural Cheat Sheet has sparked meaningful connections with locals, often leading to experiences that no guidebook could predict.

This simple but strategic prep step has saved me more times than I can count, especially when tech fails, and it sets the tone for a more immersive and stress-free trip.

Austin Benton, Marketing Consultant, Gotham Artists

Implement a Detailed Travel Checklist

As much as I am already an experienced traveler, I have learned the hard way that planning an international trip requires extreme care and a lot of preparation, so I always start with research and a checklist. Here are my key steps: 

• Use of Templates: I have a template with tabs for various travel-related activities, and I put in specifics for each trip. This is subdivided into panels for flight, lodging, transportation, main activities, and contacts in emergencies. This leaves everything tidy and easy to access for the entire period of the trip.
• Flight-Scanning Tips: To check flight prices, I use Google Flights and Skyscanner. For several weeks, I keep checking the price. Alerts for particular routes assist me in obtaining the best offers and the least expensive fares. Secondly, I always prefer to book flights that will have me spend a few days in cities that I have not visited before; I treat these durations as layover vacations.
• Packing Must-Haves: Other essentials that I would recommend carrying around are: a universal power adapter, a portable charger, and a small travel first-aid kit. I also make sure to always have photocopied copies of my passport, visa, and other important documents in various places.
• Cultural Preparation: Every time, I ensure I take my time to familiarize myself with some simple things in the local language, such as greetings, thanking, and even asking for directions. Furthermore, I study local etiquette to be informed about what is alright to do and what is not, for example, do I need to tip here, or what are the acceptable dresses here whether one wants to enter this temple or mosque.
• Pre-Trip Health: Generally, depending on the destination I am traveling to, I will definitely check with a travel doctor on the relevant vaccinations that I need to take and any other health precautions I need to take. I also carry some over-the-counter drugs that may be difficult to come across in the country that I am visiting.

Such steps enable me to go around with confidence that any situation that would present itself is fully manageable.

Mohd Rizwan, Director, Travelosei

Consult Safety and Culture Guidebooks

When planning an international trip, I always do more than just book flights and pack. I make sure to research travel requirements, check if any vaccinations are needed, and look into healthcare concerns. I also dig into crime rates in the areas I’ll be visiting and learn about the local culture to avoid any missteps. I’ve found a really helpful guidebook that covers safety tips and precautions for travelers, which has become a go-to resource for me. It helps me feel more prepared and confident before I go.

Denida Grow, Founder, Mellon360

Utilize Advanced Weather-Check Systems

I have actually written a blog post about this, which I will be sharing soon. It features my packing list and entire system, and it covers many useful tips, especially for those traveling to Italy.

I will share a few points with you here.

1. I have a very precise weather-check system that helps me plan my outfits with fewer doubts. It includes using the AccuWeather website to cross-check previous years’ weather, watching local videos filmed in the same season, and looking at webcams.
2. I split my and my husband’s belongings across multiple suitcases to minimize the impact of delayed luggage.
3. I follow my own packing list, which I share in my blog post.
4. I also like to learn a few words and phrases in the language of the country I am visiting. I usually print them out and add them to my itinerary documents. 

Alessia Spampinato, Content Strategist, Italy Expert, AS

Never Overlook Travel Insurance

Every time I plan an overseas journey, one of the first things I do is purchase travel insurance. It’s more than just peace of mind—it’s a commonsense measure that has saved me multiple times.

On a trip to Southeast Asia once, for example, I contracted food poisoning, and I was so glad that my comprehensive travel insurance included provisions for covering medical expenses; otherwise, this alone could have thrown off my whole travel budget.

When it comes to planning itself, what I usually adopt is a detailed travel checklist template, which I’ve been perfecting over the years. This contains everything from visa requirements and booking accommodations to reminders about currency exchange and packing lists.

For must-pack items, there are several things that always find their way into my backpack: a portable charger, noise-canceling headphones, neck-supporting cushions, and a small first-aid kit.

Flight scanning tips are also part of my routine: two months before the departure date is usually when it starts making sense for me personally, and then I track price drops through alerts set up on several platforms until a good deal is found, without having to check every single day or hour what the current prices are.

And finally, let’s talk about languages! Learning a few key phrases in the local language while abroad, plus getting acquainted with basic customs, should always be among the priorities of travelers, regardless of whether they plan to stay for a short or long period.

Being able to say “thank you” or “excuse me” goes much further than one might think, by making connections with people who live there as well as showing respect towards their culture.

So, in conclusion, never skip travel insurance; use a reliable planning template; prepare well!

Soubhik Chakrabarti, CEO, Icy Tales

Craft a Tailored Day-by-Day Itinerary

As the owner of a travel agency with 30 years of experience and a seasoned world traveler, I’ve refined my approach to planning international trips for myself and my clients. Here are the essential steps I take for each journey:

• Detailed Itinerary: I create a day-by-day breakdown, specifying accommodations, room categories, meal inclusions, and ground transfers. This ensures no surprises, and I get exactly what I expect.
• Activities and Excursions: I plan specific daily tours and excursions. If there’s a blank day in the itinerary, I might schedule a spa day or a leisurely exploration of local attractions.
• Dining and Entertainment: I research and book must-visit restaurants and entertainment options well in advance. For example, securing a table at Botín in Spain, known as the first restaurant in Europe, requires early planning. Similarly, I book tickets for operas, concerts, or theater performances to ensure availability.
• Local Customs and Language: I always take time to learn about the local customs and pick up essential phrases in the local language. This enhances the travel experience and shows respect for the local culture.
• Travel Tools: I use a planning tool called Travefy for all these details. It keeps everything organized and accessible for me and our clients, ensuring a smooth and enjoyable travel experience.

These steps form the backbone of my travel planning process, allowing me to enjoy each international trip without stress fully. Whether for personal travel or client itineraries, this thorough preparation ensures every trip is memorable and tailored to specific preferences and needs.

Tammy Levent, Founder & CEO, Elite Travel Management Group, Inc.

Organize with a Reusable Spreadsheet

I love planning international trips, and I’ve had the great pleasure of doing it yearly. 

For every trip, I create a spreadsheet that helps me track where I’m planning to go, flight options, hotel options, things I want to do, and my To-Do List (on separate tabs). Often, I can repurpose the format, so I am not starting from scratch for every trip. The process of creating/updating the document helps me organize my thoughts, prioritize what needs to be done, and frees me up to be excited, rather than stressed, about the trip. I can spend more time researching and enjoying the planning and anticipation instead of fearing I’ve forgotten to do something.

I keep a daily journal when I’m traveling, recording the date, where I’ve been, what I’ve done, and what I ate and drank. So often, someone asks me for recommendations of places, hotels, restaurants, etc., or perhaps I just need to refresh my own memory, and this travelog has been invaluable.

Ellen Rothstein, Life Transition Coach, Ellen Rothstein Coaching

Research and Embrace Local Norms

As an avid traveler, I always do extensive research on local customs and learn basic phrases in the local language before any international trip. For example, before my trip to Japan, I studied greetings, dining etiquette, and key phrases to avoid offending anyone. I also pack essentials like comfortable shoes, medications, a water bottle, and layers. 

When booking flights, I set price alerts and aim for midweek travel to get the best deals. I scan multiple travel sites and airlines directly. Learning key phrases and cultural norms shows respect for your destination.

I focus on streamlining processes in my own business, so planning trips efficiently comes naturally. I keep detailed checklists for peace of mind and build in buffer time in case of delays. I pack a portable charger, wet wipes, hand sanitizer, and Ziploc bags, which have come in handy more than once!

A successful trip is about flexibility, openness to new experiences, and embracing the unexpected. Do your homework, but don’t be afraid to just go with the flow! Some of my favorite travel memories were completely unplanned. Get out of your routine and comfort zone—that’s what a real trip is all about.

Christian Strange, President, Strange Insurance Agency, Inc

Double-Check Legal and Regulatory Details

Every time I plan an international trip, the first thing I do is double-check the legal and regulatory landscape of the destination. It might sound like overkill, but as a lawyer, I’m wired to think ahead. Whether it’s understanding local laws that could impact my stay, ensuring my travel documents are compliant, or even confirming any specific requirements for bringing my usual medications, I like to cover all my bases. 

For me, peace of mind on a trip starts with knowing that I’m not going to run into any unexpected legal issues abroad. It’s a habit that’s served me well over the years, and it lets me focus on enjoying the experience once I’m there.

C.L. Mike Schmidt, Personal Injury Lawyer, Schmidt & Clark

Assess Currency Conversion Rates

Before I leave for an international trip, I calculate the conversion for the local currency against the U.S. dollar. If the dollar is weak, I obtain the foreign currency at a local bank in the United States as soon as possible. If the dollar is strong, I wait to obtain local currency from an ATM at my destination.

Mike Veny, CEO & Certified Corporate Wellness Specialist®, Mike Veny, Inc.

Advise Clients on Pre-Trip Preparations

When preparing my clients for their international trips, I always encourage them to take a few precautionary steps to ensure a smooth journey. Here are my key recommendations:

• Order Foreign Currency in Advance: Many banks allow you to order your destination’s currency online, often available for pickup within a few days. Banks typically offer better exchange rates than currency exchanges and do not charge fees for account holders.
• Check Power Adapter Requirements: Different countries may have varying electrical outlet standards, so ensure you have the appropriate power adapters before departing.
• Verify Passport Expiry: Several countries, including those in Europe, require that your passport be valid for at least six months from your entry date. Triple-check expiration dates to avoid any last-minute issues.
• Review Mobile Plans: Contact your mobile carrier to learn about potential international fees and consider upgrading your plan to avoid high roaming charges while abroad.
• Notify Your Financial Institutions: Inform your bank and credit card companies of your travel dates to prevent your transactions from being flagged as fraudulent while overseas.
• Make Copies of Important Documents: It’s wise to carry photocopies of your passport, ID, and credit cards. These backups can be crucial if your original documents are lost or stolen.
• Beware of Foreign Transaction Fees: Some credit cards and bank accounts charge fees for international purchases. Using a card that waives these fees can save you money.
• Use Widely Accepted Credit Cards: American Express and Discover cards are often not accepted outside the U.S. Ensure you carry a Visa or MasterCard for greater acceptance at international vendors.
• Research Tipping Culture: Tipping practices vary widely across countries. While tipping is expected in some places, in others it may be considered unnecessary or even rude. Research local customs to avoid any cultural misunderstandings.

Geri Hinkle, Travel Advisor, Travelmation

Organize with Packing Cubes and Basics

When I travel internationally, I love my packing cubes! In the event that I am living out of my suitcase, it’s easy to keep everything pretty organized. I try to travel only with a carry-on bag and my work bag. It’s great to try to remember the basics of whatever language will be spoken—it shows you care and are considerate. This goes for customs, too! It’s always a good idea to check out anything that may offend someone or get you a fine, like chewing gum in Singapore—it’s illegal!

Andrea Van Note, Certified Travel Associate, Cruise Planners

Travelers to Cancun no longer have to worry about paying up to hundreds of dollars to customs for bringing more than one laptop or tablet in their luggage.

In a Facebook video posted on Friday, Quintana Roo Governor Mara Lezama announced Cancun International Airport – the busiest airport in Mexico – is eliminating the country’s longstanding tax on foreign arrivals bringing more than one “a portable computer equipment known as laptop, notebook, Omnibook or similar” through airport customs effective immediately.

Gov. Lezama said in the video:

Due to several situations detected at the Cancun International Airport regarding the fee to residents and tourists in a process that has affected the image of the destination, and has generated discomfort and inconveniences of our visitors, prohibiting tourists from bringing personal equipment of more than a laptop and a tablet … we have decided to eliminate the criteria that imposed a fee to incoming passengers bringing a computer and a tablet to Cancun International Airport.

The tax previously charged travelers 19% of the deemed value up to $4,000 of the second device, according to the country’s General Rules for Foreign Trade, under Baggage and Passenger Allowance. Although the law had been around for years, it was implemented on and off, according to Mexico travel experts.

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In June, Tammy Levent, entrepreneur and owner of Elite Travel Management, had to pay $200 for an older-generation iPad when she went to Cancun for a work trip. It was the first time she had been charged for bringing a laptop and iPad during one of her countless visits to Cancun over the last decade. The incident felt like “extortion,” she told USA TODAY.

“You went on a business trip, you have a pharmaceutical company or a company who goes on retreats and you’re going to have to say, listen you can’t bring your iPad,” she said. “And who’s going to pay the tax, you’re going to cover the $200 per person?”

Levent sent complaint letters to Mexican officials, including the Cancun Customs Administration but felt like she “wasn’t getting anywhere.” She reached out to the tour organizers and hotels she partners with in Cancun, and they “went to bat for me” by also writing to officials to advocate for the tax removal.

“After hearing concerns about these practices from Tammy Levent, President of Elite Travel, who initiated the conversation, we at Bookolis – a boutique DMC based in Mexico – promptly reached out to official associations, including AMATUR (Mexican Association of Receptive Tourism Agencies), under the leadership of President Sergio Gonzalez,” Frank Coulier, president of Bookolis, told USA TODAY in an email.

Coulier explained that AMATUR engaged other official and governmental bodies “who were instrumental” in coordinating with the National Customs Agency of Mexico to review the matter. “Our heartfelt thanks go first and foremost to Tammy for bringing this issue to our attention,” he added. “We also extend our sincere gratitude to Governor Mara Lezama of Quintana Roo for her swift and decisive action in addressing the situation.”

The governor acknowledged in the video the rule was outdated and did not conform to the modern leisure traveler or business travelers visiting Quintana Roo for conferences.

After sharing her story in September, Levent said she received dozens of messages from other travelers who were unaware of the law and ended up paying hundreds at airport customs. “Nobody talked about it,” she said.

Upon hearing the news of the tax being dropped, Levent urges others to “be the voice of the change.”

Officials in Cancun, Mexico have done away with a controversial rule that has been plaguing unsuspecting tourists arriving to the popular resort city.

In a video posted to Facebook on Friday, Quintana Roo Governor Mara Lezama announced that tourists passing through Cancun International Airport will no longer be charged a fee for bringing more than one larger electronic device, including laptops and tablets.

The change is effective immediately.

“We managed to eliminate the charge for bringing more than one computer or electronic tablet into your personal luggage, within the #Cancun International Airport, with the support of Mexican Customs,” Lezama said on her Facebook page.

“I am here to inform you that as a result of various uncomfortable and inconvenient situations detected at customs in the Cancun International Airport which have affected our destination’s image such as not allowing international and domestic tourists, as well as residents, to bring more than one device be it computer, laptop or tablet, we visited the area and reviewed the criteria used to allow tourists through customs and thanks to the support and consideration of the Agencia Nacional de Aduanas de México (National Customs Agency of Mexico), we reviewed the procedure to reactivate the tourists flow through customs and eliminate this criteria.”

“We had a roundtable with the Agencia Nacional de Aduanas de México and as a result of this meeting and thanks to their support, the decision was reached to eliminate the criteria in place. This was an old franchise regulation that no longer aligns with these times of technology, home office, in addition to the key tourism sector who travel to our destination to attend conferences, conventions and professional meetings,” added Lezama.

“We are thankful to the authorities for their sensibility and for listening with the goal to adapt to this new era, and beginning today, this charge has been eliminated for both National and International travelers.”

Airplane landing at Cancun International Airport. (Photo Credit: Skórzewiak / Adobe Stock)

Recent reports have been circulating of tourists being charged an average of $190 for traveling with multiple larger electronic devices.

Those unable or unwilling to pay the fee have had items confiscated by customs agents.

Elite Travel President Tammy Levent has been vocal about her disconcerting experience with the rule earlier this year and went so far as to set up a time to meet with officials and share her concerns.

She believes her input was instrumental in bringing about these welcome changes for visitors to Cancun.

When it comes to maintaining long-term relationships with key clients, the secret sauce goes beyond simple professional etiquette. According to a Founder and a CRO, experts have unveiled a range of indispensable strategies for success. The first insight emphasizes the importance of consistent communication and proactive service, while the final advice focuses on delivering value and open communication. Together, these six expert insights are a goldmine for enhancing client relationships and boosting business longevity.

• Ensure Consistent Communication and Proactive Service
• Anticipate Needs and Deliver Beyond Expectations
• Provide Personalized and Timely Communication
• Research Trends and Innovate Offerings
• Be Genuine and Attentive Throughout Client Journey
• Deliver Value and Communicate Openly

Ensure Consistent Communication and Proactive Service

In my experience, the key to maintaining long-term relationships with key clients is consistent communication and proactive service.

For example, with one of our longest-standing clients, we’ve made it a habit to schedule regular check-ins—not just to discuss ongoing projects but also to ask how we can better serve their evolving needs.

This client has been with us for over 2 years because we constantly bring new ideas to the table and look for ways to innovate on their behalf.

Additionally, I’ve found that transparency is critical. If a challenge arises, it’s important to address it head-on with the client and offer solutions rather than excuses.

Clients appreciate honesty and accountability!

Shivam Singh
Founder, Crawl Math

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Anticipate Needs and Deliver Beyond Expectations

One piece of advice I’d give for maintaining a long-term relationship with a key client is to anticipate their needs and deliver beyond expectations consistently.

In my experience, one of our largest clients faced recurring challenges in scaling their legal operations during peak periods.

Instead of waiting for them to request more support, we proactively expanded our team’s capacity and implemented customized workflow automation tailored to their growing needs.

This relieved their immediate pressures and demonstrated that we were committed to their long-term success. Maintaining open communication and always thinking one step ahead has been key in turning clients into lasting partners.

Aseem Jha
Founder, Legal Consulting Pro

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Provide Personalized and Timely Communication

In today’s competitive business landscape, fostering long-term relationships can have a significant impact on sustained success. Strong partnerships not only increase customer loyalty but also create opportunities for growth. While developing client relationships, it is crucial to provide personalized communication. Being personable and establishing multiple forms of communication allows the client to feel understood and heard. Taking the time to grasp the client’s challenges and responding in a timely manner can show that you genuinely care about their success.

Another key to maintaining these relationships is offering guidance tailored to the individual client’s needs. By proactively addressing their concerns and providing solutions, you can show that you truly understand the unique challenges they face. This not only takes potential stress off of the client but also mitigates future issues that may arise within your relationship. Incorporating these practices can transform your client relationships, leading to loyalty and mutual success. In the world of business, it’s the personal touch that makes all the difference.

Lucy Martin
Customer Success Manager, textLIVING

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Research Trends and Innovate Offerings

Anticipating your key clients’ needs and innovating to meet them before they arise is critical for maintaining a long-term relationship with them. One way to do this is to actively research trends and market movements in the clients’ business niche. Make it your duty to know what the clients’ competitors are doing and what macroeconomic and microeconomic factors set the tone for their industry.

This strategy helps you avoid stagnation in your relationship with a key client, allowing you to innovate your product offerings and guarantee the client more value. It is worth noting that clients only retain long-term relationships with product and service providers if they identify value in what they offer.

Steve Yang
CRO, TrackingMore

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Be Genuine and Attentive Throughout Client Journey

One key piece of advice I’d give for maintaining a long-term relationship with a key client is always to be genuine and attentive. In the travel industry, clients often plan experiences they’ve been dreaming about, and it’s our job to make it as seamless and enjoyable as possible. I make it a point to follow clients throughout their journey, regularly checking in to ask how their trip is going, if they need anything, or if something could improve their experience.

This level of attention shows clients that you care beyond the booking stage. It’s about creating an ongoing relationship where they feel supported, even while traveling. Whether offering helpful suggestions during their trip or being available if something goes wrong, clients appreciate knowing they have someone they can rely on.

In addition to staying connected during their trip, I also engage with my clients on social media. I follow them, comment on their travel posts, and thank them for choosing me to plan their journey. This kind of personal interaction reinforces the relationship and keeps your service in mind when they’re ready for their next adventure. It adds a personal touch that shows you value them beyond the transaction.

Being present, both during their travels and through ongoing social media engagement, I’ve found that clients return for future bookings and provide valuable referrals. Repeat clients and word-of-mouth recommendations are built on trust, and that trust is earned by staying connected, involved, and showing genuine care. These small yet meaningful actions turn a one-time client into a long-term relationship.

Tammy Levent
Founder & CEO, Elite Travel Management Group, Inc.

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Deliver Value and Communicate Openly

One important piece of advice for maintaining a long-term relationship with a key client is to consistently deliver value and communicate openly. It’s important to regularly check in to understand their evolving needs and proactively offer solutions that align with their goals.

Building trust through transparency, reliability, and responsiveness is essential, but so is flexibility. When issues arise, address them promptly and with a collaborative mindset. Showing that you are genuinely invested in their success creates a partnership rather than just a transactional relationship, fostering long-term loyalty.

Christopher Wells
General Manager, INCA TRADING & CONTRACTING

Tired of hit-or-miss influencer collaborations that don’t quite pay off? Dive into insights from a Lifestyle business expert and a Chief Growth Strategist, who share experiences of successful partnerships. Find out about a value-driven collaboration with a freelancer and wrap up with a collaborative fitness influencer campaign. This collection features six unique perspectives that could transform your approach.

• Value-Driven Collaboration With Freelancer
• Turning Gifts Into Paid Partnerships
• Combining Expertise for Solo Superstars
• Authentic Travel Influencer Partnership
• Authenticity With Home-Renovation Influencer
• Collaborative Fitness Influencer Campaign

Value-Driven Collaboration With Freelancer

One of the most successful collaborations I have ever made is an interview with Ivan, a leading personality in the freelancing community.

So we spoke of trending topics such as making money as a freelancer, and our audience loved it. The collaboration was truly awesome because the content given out was full of value.

We start focusing on providing real insights and common pain points that most freelancers face; we can engage our community and attract Ivan’s followers, thereby increasing engagement on this post.

What really went fantastically well was the value exchanged between the two parties: Ivan and I promoted the content on our respective channels, accessing each other’s networks and organically creating high-quality backlinks to our websites.

We see this collaboration to be very successful because of its relevance and high-value content that we share. We started being seen as a top voice in our niche. This helps secure long-term outcomes in organic engagement and reach.

Nicholas Robb
Lifestyle business expert, Life by Design

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Turning Gifts Into Paid Partnerships

We often get inbound leads offering gifted products to our clients without compensation. Last quarter, we accepted a gift (valued at $400+) and negotiated additional paid compensation of $700 plus affiliate credit to test their gift on our audience.

With a full content strategy, we created lead-in posts and stories that warmed our audience to the product before announcing our partnership. This resulted in a highly successful campaign through Instagram and email. Because of this, we built a case study and are now negotiating a long-term paid partnership, which both parties are excited about.

Sometimes, turning a gift into a case study is worth it if you can collect the data for the long game.

Lauren Howell
Publicist, Put Into Words

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Combining Expertise for Solo Superstars

One of my best influencer collaborations has been with Reisshub, BloodX, and Sven for our Solo Superstars program. We combined live coaching from top players like Reet and Ceice with step-by-step guides from pros like Muz. What made it work was the mix of expertise—players got real-time coaching and strategies that have helped over 850 people earn their first cash prizes. We’ve built a community where everyone can improve fast and see real results, all thanks to a team effort from the best in the game.

Hugh “DestinysJesus” Gilmour
Director, DestinysJesus LTD

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Authentic Travel Influencer Partnership

I recently managed a highly successful influencer collaboration for our travel agency, where we aimed to bring in new clients for our curated group trips. I partnered with an overseas influencer with a highly engaged following of over 500k on her social media platforms. She was the perfect fit, as she traveled extensively, and her lifestyle resonated with our target market of adventurous travelers looking for unique experiences.

We conducted a joint webinar, showcasing our group trips and offering special promotions tailored to her audience. The results were immediate and impressive—within an hour, we generated over $11k in profit and gained several new clients eager to book with us. What made this collaboration so compelling was her reach and her authentic connection with her audience. She wasn’t just an influencer promoting a random product; she genuinely believed in the value of our trips and shared that enthusiasm with her followers, which added credibility to both her brand and ours.

The collaboration resulted in direct sales and gave us a powerful boost in brand visibility. Her audience saw her actively participating in our offerings, which created a sense of trust and legitimacy around our business. It wasn’t just about promoting a product but about creating a shared experience that felt real and exciting. This authenticity was crucial for engaging her audience and turning them into long-term clients.

One factor that made this particularly compelling was the mutual credibility that both parties gained. For her, it was about providing value to her followers by introducing them to a trusted travel agency with curated, one-of-a-kind trips. Having an influencer with such an intense, trusted following represents our brand and adds trust and recognition that’s hard to achieve through traditional marketing alone.

Ultimately, it was about more than just a quick profit—it was about building a long-lasting relationship with the influencer and her audience, which continues to bring in new business and strengthen our brand’s presence in the travel industry. Finding the right influencer who aligns with your values and goals can transform a simple collaboration into a powerful, ongoing partnership that benefits both sides.

Tammy Levent
Founder & CEO, Elite Travel Management Group, Inc.

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Authenticity With Home-Renovation Influencer

One of the most successful influencer collaborations I managed was with a mid-tier influencer who had a much smaller following compared to some of the bigger names we’d worked with before, but her audience was incredibly engaged. She was a home-renovation enthusiast with a real focus on craftsmanship and sustainability, which fit perfectly with the values of William Morris Wallpaper.

What made this collaboration particularly effective wasn’t just the aesthetics—it was her authenticity. She genuinely loved our designs and had already been using some of our wallpapers in her own projects before we even reached out. That organic connection with the brand made the content she created feel real, and her followers picked up on that immediately. They trusted her recommendations because she wasn’t just promoting a product; she was sharing something she had a personal connection to, and that drove real results.

We also allowed her to take creative control. Instead of us dictating how she should present our wallpapers, we let her integrate them into her home-renovation series in a way that was natural for her style. This gave the content a more relaxed, genuine feel, and her audience responded incredibly well. The engagement turned into conversions quickly, and we saw a noticeable increase in traffic to our site—not just in views, but in customers who were actually adding wallpapers to their cart and checking out.

Reilly James
Marketing Manager & eCommerce Optimization Expert, William Morris Wallpaper

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Collaborative Fitness Influencer Campaign

We recently collaborated with a fitness influencer to showcase our video content strategy services, and it was one of the most successful campaigns we’ve run. What made it successful was how personalized and collaborative the process was. Rather than just creating generic video content, we worked closely with the influencer to understand their audience and tone. This allowed us to craft video strategies that matched their style, making the content feel like a natural extension of their usual posts instead of something that felt overly produced or out of place.

The key factor that made this campaign a success was the influencer’s involvement in the creative process. We didn’t just hand over a finished product and expect them to post it. Instead, we invited them into the brainstorming and content-creation phases, ensuring the final video reflected their voice and connection with their audience. That level of collaboration led to more authentic engagement, where the influencer’s followers felt like they were getting something that was a true reflection of the influencer, not just an ad for our service.

Spencer Romenco
Chief Growth Strategist, Growth Spurt

Imagine leadership as the art of sailing—a balance between navigating tumultuous waves and guiding the vessel with unwavering direction. Seeking wisdom from thirty-four high-performing leaders, their insights reveal how effective habits sharpen their leadership acumen. A CEO initiates the journey by stressing the importance of differentiating reversible and irreversible decisions, emphasizing uniquely strategic thinking. Concluding this wealth of knowledge, a Chief Growth Strategist highlights the strength found in intentionally embracing discomfort, rounding out a diverse spectrum of expert strategies.

• Separate Reversible and Irreversible Decisions
• Seek Regular Feedback
• Write for Clarity and Decision-Making
• Prioritize Getting Enough Sleep
• Engage in a Meaningful Hobby
• Dedicate Time to Mentoring
• Utilize the Eisenhower Matrix
• Embrace Silence and Beginner’s Mindset
• Instill Genuine Morale
• Be an Avid Tinkerer
• Systemize Processes for Efficiency
• Cultivate Curiosity
• Reserve Time for Personal Development
• Practice Decisiveness
• Maintain a Consistent Exercise Routine
• Build Strong Relationships and Network
• Prioritize Daily Reading
• Hire Based on Character
• Write Weekly-Reflection Emails
• Have a Clear Vision
• Listen More Than You Speak
• Set Clear Priorities Daily
• Delegate Tasks Effectively
• Focus on Personalized Leadership
• Meditate Daily
• Write Creatively Weekly
• Express Gratitude Regularly
• Practice Active Listening
• Stay Hands-On with Work
• Set Aside Bias and Ego
• Lead with Integrity
• Thoroughly Prepare for Projects
• Build Strong Customer Relationships
• Intentionally Expose Yourself to Discomfort

Separate Reversible and Irreversible Decisions

One key habit I’ve embraced, inspired by Jeff Bezos, is separating reversible decisions from irreversible ones. By doing this, I can move quickly on things that aren’t permanent, knowing we can adjust course if needed. For decisions that have a long-lasting impact, I take more time to analyze. This approach has allowed me to make faster decisions while ensuring that more significant choices are carefully thought through, ultimately boosting my effectiveness as a leader.

Amar Ghose
CEO, ZenMaid

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Seek Regular Feedback

Seeking feedback regularly has been crucial to my effectiveness as a leader. Understanding strengths and areas needing improvement creates an environment where everyone feels heard. This open culture fosters trust, making the team more cohesive and productive. When people know their input is valued, they’re more likely to engage and contribute more effectively.

One approach I recommend is the “Start, Stop, Continue” framework. It’s simple and direct: team members provide feedback on what I should start doing, stop doing, and continue doing. This method not only highlights areas for growth but also reinforces positive behaviors. It keeps the feedback focused and actionable, ensuring that it leads to tangible improvements.

Encouraging honest feedback isn’t just beneficial for personal growth; it shapes the entire team. When leaders show a willingness to learn and adapt, it sets a powerful example. This habit of seeking feedback turns leadership into a shared journey of continuous learning. It makes the team more agile and ready to face challenges together.

Connor Butterworth
CEO & Owner, Southwestern Rugs Depot

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Write for Clarity and Decision-Making

For me, writing isn’t just about content creation—it’s a tool for clarity and decision-making. When I write, whether it’s a social media post, a blog, or even planning out business strategies, it forces me to slow down, organize my thoughts, and focus on what really matters.

In early 2023, I committed to writing daily on LinkedIn. It quickly became a powerful habit, not only helping me build a large audience but also providing a structured way to reflect on my work, refine ideas, and communicate better with my team. Writing every day forces discipline and helps align my personal growth with business goals.

Connor Gillivan
Entrepreneur, Owner & CMO, AccountsBalance

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Prioritize Getting Enough Sleep

I prioritize getting enough sleep. Running a business requires focus, energy, and quick decision-making, and without proper rest, it’s hard to function at your best. Prioritizing sleep means I’m more alert, less stressed, and able to think clearly, which has a direct impact on how I manage the team and handle challenges.

Getting a solid night’s sleep allows me to approach each day with a fresh mind-set and the patience to handle complex situations. It’s a simple habit, but it makes a huge difference in how effectively I lead and support the team.

Juan Carlos Munoz
Co-Founder, CC Creative Design

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Engage in a Meaningful Hobby

One personal habit that contributes to my effectiveness as a leader is having a meaningful hobby outside of work. For me, practicing Chinese martial arts not only keeps me physically active but also strengthens my mental discipline. The philosophy behind balance, focus, and persistence translates directly into my work and leadership approach. I’ve found that engaging in something you’re passionate about, even when there’s no financial reward, fuels your drive and positively influences how you show up professionally and personally.

Mike Zima
Chief Marketing Officer, Zima Media

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Dedicate Time to Mentoring

I make it a point to dedicate time each week to mentor someone outside my immediate circle or even outside the company. Engaging with diverse perspectives keeps me grounded and exposes me to fresh ideas and approaches. This habit not only contributes to personal growth but also brings new insights back to my organization. It reinforces the value of continuous learning and the importance of giving back to the community.

Mentoring others is important because it expands my horizons beyond the day-to-day operations of our company. It challenges me to think differently and stay adaptable in an ever-changing industry. By contributing to someone else’s growth, I also refine my communication and leadership skills. This reciprocal learning enriches our company culture and keeps innovation at the forefront.

Jason Hennessey
CEO, Hennessey Digital

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Utilize the Eisenhower Matrix

Effective leadership often hinges on solid time-management. Using techniques like the Eisenhower Matrix, I categorize tasks to pinpoint what’s both urgent and important. This approach ensures I concentrate on high-impact activities, thereby maximizing productivity while minimizing stress.

The Eisenhower Matrix breaks tasks into four quadrants: urgent and important, important but not urgent, urgent but not important, and neither urgent nor important. Placing tasks in these categories helps prioritize effectively. Working on essential tasks that yield significant results first and delegating or postponing lesser priorities becomes straightforward.

Incorporating this method into daily routines keeps distractions at bay and ensures that goals align with actions. Building a habit around clear priorities promotes a focused work environment, driving efficiency and effectiveness as a leader.

Dr. Gregory Gasic
Co-Founder, VMeDx

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Embrace Silence and Beginner’s Mindset

One habit that’s been key to my effectiveness as a leader is embracing silence and maintaining a beginner’s mindset. While these two traits might seem contradictory at first glance, they actually complement each other in fostering a powerful leadership style.

Silence makes room for deeper hearing and deep reflection. It lets people say everything they want, building trust and open discussion within a team. It also shows that you value other people’s ideas and opinions, which is very important for making connections and working together.

On the other hand, maintaining a beginner’s mindset makes me curious and ready to learn in every setting. It keeps me from getting comfortable or making assumptions based on what I know from the past. By being honest that I don’t know all the answers, I make it easy for everyone to participate and share their unique ideas. This approach has been very helpful in the fuel business, where keeping ahead of the curve and adjusting to new technologies and market trends is key to success.

These two habits are two sides of the same coin. They help me be a leader with both confidence and respect, knowing when to make decisions and when to listen and learn. This dual nature has helped me get through the tough problems in the fuel business and build a successful business.

Eliot Vancil
CEO, Fuel Logic

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Instill Genuine Morale

Ability to instill morale in a team. The difference between employees who do the bare minimum and a team that goes out of their way to get the job done is morale. Morale is the invisible force that encourages a team to push, sacrifice, and achieve a goal. I lead by example. Whether the team is brainstorming solutions to a challenge, celebrating a win, or debating an issue, I actively participate. Seeing me invested increases their morale and belief in collective ability.

Morale, built on empty praise or forced positivity as most leaders do, crumbles fast. Ignite genuine enthusiasm within your team through transparency. We have successfully created a sales force of team players and creative problem-solvers who would go the extra mile for our clients.

Lev Tretyakov
CEO and Sales Director, Fortador

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Be an Avid Tinkerer

I am an avid tinkerer. Over time, I’ve learned about writing, law, cooking, various languages, computer programming, graphic design, and dozens of other skills. This broad range of knowledge allows me to be a more effective leader because I have informed expectations for what my team is working on and can empathize when it doesn’t go according to plan.

Michael Alexis
CEO, Island Residency Solutions

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Systemize Processes for Efficiency

One habit that contributed greatly to my effectiveness as a leader is systemization. I realized pretty early on that it is important to document every process, creating systems that could basically run themselves.

This habit turned out to be one of those game-changing ingredients, particularly when Design Hero (my other company) scaled. Automation of repeat work and structured workflows freed up the mental space for growth and strategic decisions.

I implemented tools like ClickUp and Calendly, which allowed me to manage client projects and schedules without having to micromanage. This reduced my stress and ensured things ran smoothly when I wasn’t directly involved.

With these systems in place, I managed to save time, and the results for my clients also remained consistent.

It is a practice that has taught me through application that leadership is not necessarily about making big decisions. It’s about creating the right environment for things to fall in place as planned, with minimal supervision. I think this approach is the best for our companies moving forward for long-term success and sustainability.

Nicholas Robb
Lifestyle business expert, Life by Design

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Cultivate Curiosity

Curiosity has been my secret weapon as a business leader. It’s not just about gathering knowledge; it’s about cultivating a mindset of continuous growth and exploration. Curiosity keeps me ahead of industry trends and ready to pivot with market changes, positioning my business for success. Companies that embrace curiosity and innovation are more likely to launch breakthrough products—now that’s a game-changer!

But curiosity doesn’t stop there. It sparks innovation and opens the door to fresh ideas and solutions. It also helps me connect deeply with my team, understanding their motivations and challenges. This fosters trust and collaboration, creating an unstoppable force. Research shows that engaged employees are more productive, proving that when you truly understand your team, everyone wins.

Most importantly, my enthusiasm for learning inspires my team to dive into their own journeys of discovery, creating a vibrant culture of continuous improvement. In today’s fast-paced business landscape, curiosity isn’t just a trait; it’s the heartbeat of effective leadership and organizational success.

Beth Worthy
Cofounder and President, GMR Transcription Services, Inc.

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Reserve Time for Personal Development

One habit that I’ve cultivated over my career as a leader is to reserve at least two hours every week for learning and personal development. This learning can take different forms depending on what else I have going on. When it’s a busy week, and I don’t have a lot of extra time, it might simply mean listening to an audiobook on leadership, recruiting, etc., during my commutes. When I have more time and mental energy to spare, I might watch a webinar, take part in a workshop, or attend a seminar or panels at a conference. The specific activity is less important than the fact that I always make time in my schedule to learn and grow.

This kind of ongoing learning makes me a better leader in multiple ways. For one thing, I’m constantly expanding my knowledge and skills and can apply those things I learn to my work. It also sends a message to the team that I’m fully committed to continuous learning, which has made it easier to instill that kind of culture across the workplace. When I’m taking part in more active learning like workshops and conferences, I’ll share information about them with my colleagues and encourage them to take part, too. We also have a habit of sharing the most useful things we learn with each other, bringing that knowledge back to the entire team so that we can all grow as a result.

Matt Erhard
Managing Partner, Summit Search Group

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Practice Decisiveness

My decisiveness has helped me immensely as a leader. I’ve never been the type to hem-and-haw over a choice; rather, I make it and move on. I’ve noticed that people I admire have the same tendency. On the flip side, those who have trouble choosing an actionable path tend to be wishy-washy in other areas too. They often don’t have a strong sense of self, and this can lead to a lack of confidence. It can also make it hard to stick to one’s ethics. Being open-minded is one thing, but if you’re too easily persuadable, it can look like fair-weather morality.

I’d recommend other business owners try going on instinct for a week. Then, look back and consider your success rate. You might just find that giving a decision too long to marinate actually lessens its eventual efficacy. This is a case of less being more.

Linn Atiyeh
CEO, Bemana

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Maintain a Consistent Exercise Routine

Maintaining a consistent exercise routine is a cornerstone of my effectiveness as a leader. Regular physical activity helps manage stress and boosts my overall well-being, both physically and mentally. This habit provides the stamina needed to tackle day-to-day challenges, ensuring I stay energized and focused throughout my workday.

Exercise routines have a significant impact on mental clarity. Whether it’s a morning run or an evening gym session, these activities clear my mind, allowing for better decision-making and problem-solving. High-pressure situations become easier to navigate, as the mental boost from regular exercise enhances my ability to stay calm and think critically.

A practical approach involves scheduling workouts just like meetings. Treat exercise as a non-negotiable part of your daily agenda. This ensures it remains a regular part of your routine, helping to foster resilience, maintain high energy levels, and keep your mind sharp. Investing this time into your physical health translates directly into improved leadership performance.

Jessica Bane
Director of Business Operations, GoPromotional

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Build Strong Relationships and Network

Building strong relationships and expanding your network are paramount to effective leadership. Every week, I set aside time to connect with peers and mentors. These interactions are not just about exchanging pleasantries, but about exploring mutual interests and potential collaborations. The insights and support I receive from these connections often translate into actionable strategies and opportunities for growth.

The essence of effective networking lies in genuine engagement and consistent follow-up. Rather than casting a wide net, focus on cultivating deeper connections with a core group of professionals. Regular coffee meetings, quick catch-up calls, or shared industry events can significantly strengthen these relationships. This approach not only broadens your knowledge base but also positions you as a valuable resource within your network.

Implementing a framework like the “5-3-1” rule can streamline your networking efforts. Reach out to five new contacts, nurture three existing relationships, and solidify one key connection each week. This structured approach ensures that networking remains a priority without becoming overwhelming. Over time, these relationships become instrumental in driving both personal and professional growth, anchoring your leadership in a robust support system.

Will Yang
Head of Growth & Marketing, Instrumentl

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Prioritize Daily Reading

The personal habit that has greatly enhanced my effectiveness as a leader is prioritizing reading daily. I set aside time daily to delve into books, articles, and case studies related to business strategy, leadership, and industry trends. This habit broadens my perspective and provides valuable insights that I can apply to our operations at BestOnlineCabinets. I’m better equipped to anticipate challenges and seize opportunities by staying informed. Sharing key takeaways with my team fosters a culture of learning and encourages others to explore new ideas, ultimately driving innovation and growth within the company.

Josh Qian
COO and Co-Founder, Best Online Cabinets

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Hire Based on Character

At our HVAC company, we are committed to hiring based on character rather than solely on skills. This has been fundamental in building a strong, cohesive team that aligns with our company’s values and culture. I firmly believe that skills can be taught and developed over time, but character is inherent.

When I interview potential team members, I prioritize their integrity, work ethic, and attitude. I once hired a candidate who didn’t have extensive technical experience but demonstrated exceptional problem-solving abilities and a genuine desire to learn. This individual quickly adapted to our work environment, embraced our company values, and became a valuable team player.

By focusing on character, we have created a workplace where trust, collaboration, and mutual respect thrive. This habit supports a positive company culture, as team members feel supported and valued for who they are, not just what they can do. It also enhances employee retention, as individuals who align with our values are more likely to stay engaged and committed to the company’s mission.

Lisa Purvins
Owner, Pro-Tech Heating & Cooling

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Write Weekly-Reflection Emails

Writing a weekly-reflection email to myself has improved my effectiveness overall. Every Friday afternoon, I sit down to write about what I have completed that week, what is still in progress, and what the plan is for next week. This not only allows me to mentally pack the week away, but it means that I know exactly where to pick up again when I return on Monday morning. This has been one of the healthiest habits I have adopted, as it empowers me to take some time off on the weekend and actually relax.

Martin Wild
Managing Director, Kinnovis

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Have a Clear Vision

Having a clear vision for the future is a habit that’s crucial to my effectiveness as a leader. I regularly set aside time to think about where I want my business to be in the next few years.

This habit keeps me focused, helps guide my team with purpose, and allows us to navigate challenges more confidently. It’s not just about goals but about pushing boundaries, seeing opportunities others might miss, and inspiring everyone to work toward that bigger picture together.

Matias Rodsevich
Founder & CEO, PRLab

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Listen More Than You Speak

One habit that truly shapes my leadership is listening more than I speak. It’s easy to assume we have all the answers, but the best insights often come from others. By asking questions and genuinely hearing my team’s thoughts, I discover solutions I might’ve missed.

It’s not about pretending to listen—it’s about valuing every perspective. This simple habit has made decision-making more grounded and keeps me connected to what really matters in our work.

Omër Güven
Co-Founder & CEO, Fintalent

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Set Clear Priorities Daily

One habit that helps me be an effective leader is starting each day by setting clear priorities. At Wimpole Clinic, there’s always a lot going on, and it’s easy to get caught up in the daily hustle.

Taking a few minutes each morning to focus on the most important tasks keeps me grounded and ensures I tackle the clinic’s and our clients’ key needs. This helps me stay organized, make better decisions, and be available to my team.

Having clear goals allows me to lead with purpose and ensure that everything we do supports the clinic’s long-term vision. It’s a simple routine, but it greatly impacts how I manage people and projects.

Dr. Michael May
Medical Director, Wimpole Clinic

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Delegate Tasks Effectively

Delegating tasks effectively is very important. Early in my career, I realized that trying to do everything myself not only overwhelmed me but also hindered the growth of my team and the business as a whole. Learning to trust my employees with responsibilities has been a game-changer.

Delegation allows me to focus on high-level strategy and decision-making while empowering my team members to take ownership of their roles. Assigning tasks according to each person’s strengths and expertise, I am able to increase productivity as well as encourage a sense of accountability and confidence within the team. When we took on a large residential project that required extensive planning and coordination, I delegated specific responsibilities to team leaders based on their individual skills. This streamlined our workflow and made sure that each part of the project was managed by someone with the right experience.

It also helps in cultivating a collaborative culture where team members feel valued and heard. It opens up opportunities for mentorship, as I can guide my staff while they take the lead on projects. This habit has not only improved operational efficiency but also contributed to higher employee satisfaction, as everyone feels more involved in the success of our company.

Tim Hodnicki
President, Electrical Experts

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Focus on Personalized Leadership

It’s tough to pick just one habit, but if I had to choose, it’s shifting my perception of leadership from being about me to focusing on the people in front of me. For me, this means leaning into personalized leadership.

A common limiting belief about leadership is that we have to embody these larger-than-life figures—like Malala or Mandela. Don’t get me wrong, their impact is incredible, and there’s always something to learn from them. But thinking we have to match that can be overwhelming and distract from how we cultivate our own leadership style.

What takes the pressure off is shifting your perspective to focus on your people. Personalized leadership is key here. A one-size-fits-all approach just doesn’t work, especially if you’re managing a diverse group of individuals. Every person has their own strengths, communication styles, and motivators. To lead effectively, I’ve learned to adapt my style to meet each person where they are, instead of expecting them to fit a mold.

Personalized leadership means taking the time to really understand each team member—not just what they do, but what drives them, what challenges them, and how they prefer to communicate. It’s about going deeper to build a meaningful connection so that I can offer the right support and guidance to help them thrive. At the end of the day, it’s relationship-building. If you understand people as individuals, you’ll be far more effective at leading them as a team.

In my experience, this approach fosters trust and engagement in ways that traditional leadership styles don’t. When people feel understood and valued for who they are, they’re more motivated and bring their best selves to work.

Another big piece of personalized leadership is about investing in each person’s growth. Instead of assuming everyone wants the same kind of career progression or recognition, I have regular conversations with each team member about their goals and aspirations. This helps me guide them in a way that aligns with their personal goals and shows them a clear path for growth—leading to higher retention and overall satisfaction.

Ultimately, personalized leadership creates a high-performance culture where people feel empowered to do their best work. It requires intention and effort, but the payoff is huge: stronger relationships, more trust, better performance, and a motivated, engaged team.

Fahd Alhattab
Founder & Leadership Development Speaker, Unicorn Labs

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Meditate Daily

Meditation. Every day, I carve out time to sit in silence and just breathe. In the middle of all the noise and decisions, those few quiet minutes help me reset and approach things with a fresh perspective. I’ve noticed it makes me more patient and thoughtful, which is huge when leading a team. Plus, when I’m grounded, I can show up better for my team, handle stress more smoothly, and keep everyone moving in the right direction.

Echo Wang
CEO & Co-Founder, EpicBooks

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Write Creatively Weekly

I spend time writing creatively every week. I am passionate about it—not because it relates directly to my work in a daily way—but because it shapes the way I lead. When I step away from spreadsheets and strategy meetings and start creating poems or short stories, I engage another area of my brain, one that needs metaphor and story rather than logical analysis.

It keeps my brain nimble and creative, allowing for innovation and compassion, two essential attributes in leadership. It also helps me to express myself, as telling stories helps me express my ideas more realistically. Bringing this entrepreneurial mindset back to my leadership is a way for me to not only enhance the way I interact with my team, but also how I solve problems, to be a more balanced leader. It’s not a particularly intuitive practice when it comes to fostering better business leadership, but it does prove valuable to my performance and the well-being of our culture.

Adam Klein
Certified Integral Coach® and Managing Director, New Ventures West

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Express Gratitude Regularly

A habit that significantly enhanced my leadership effectiveness is making a deliberate effort to express gratitude regularly. I take the time to acknowledge and thank each team member for their contributions personally. Whether it’s a handwritten note or a face-to-face conversation, I focus on recognizing specific achievements and efforts. For example, if a team member has successfully managed a complex case or implemented an innovative approach, I highlight these accomplishments and convey my appreciation directly.

The impact of this practice extends beyond just making team members feel good. I foster a positive and supportive work environment by regularly acknowledging their hard work. It creates a culture where everyone feels valued and understood, which can lead to increased job satisfaction and a stronger sense of belonging within the team. This acknowledgment also helps to reinforce the behaviors and efforts that align with our firm’s values and goals.

Oliver Morrisey
Owner, Director, Empower Wills & Estate Lawyers

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Practice Active Listening

Active listening is essential at our law firm, where we handle highly-sensitive and emotionally-charged cases. Being an attentive and empathetic listener enables me to truly understand the needs and experiences of both our clients and team members.

I am able to connect with survivors in a meaningful way, ensuring they feel heard and validated during one of the most vulnerable times of their lives. For my team, it creates an environment where they feel supported, respected, and encouraged to share their insights or concerns. This leads to stronger collaboration and a more resilient work culture. It’s not just about hearing words; it’s about understanding the emotions and motivations behind them. This has made me a more thoughtful leader and helped our firm achieve greater success by staying attuned to the people we serve.

Irwin Zalkin
Owner, Founder & Senior Partner, The Zalkin Law Firm P.C.

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Stay Hands-On with Work

One habit that I believe contributes to my effectiveness as a leader is staying consistently hands-on with the work. I have been involved in the tree service industry since I was a kid, and being out there with my team, getting my hands dirty, helps me understand the challenges they face and gain their respect. It also allows me to ensure the quality of our services firsthand. This direct involvement builds trust within the team and with our clients. Leading by example sets the tone for the entire company.

Amaury Ponce
Business Owner, Ponce Tree Services

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Set Aside Bias and Ego

Knowing when to set aside my bias and ego. Leading a company often feels like a battle. I want to live up to my dream and achieve the company vision with a team focused on its own visions. External factors come into play and make it more complicated. However, I know when to set aside my biases and ego to make decisions that lead the team in the right direction. I know when to push back and when to level up with people.

For example, I would push back if the marketing team suggested a strategy that relied on a short-lived social media trend. I would use data and past experiences to explain why I am not for the idea and give them alternative strategies to consider. However, pushing too hard can demoralize the team or interfere with their creativity. Knowing how to balance the two makes me a better leader. I get to keep the team motivated as I make objective business decisions.

Angelo Sorbello
Founder, Pet Sprint

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Lead with Integrity

For me, integrity is not just a habit but a core principle that guides everything I do—both in business and in my personal life. Whether I’m interacting with clients, vendors, or even family and friends, I constantly ask myself a simple question: “If this proposal or decision were made to me, would it be acceptable, and would I move forward with it?” If I feel any hesitation, I know it’s time to adjust my approach.

This mindset ensures that the intent behind every decision I make is mutually beneficial. It’s not just about closing deals or achieving business goals; it’s about creating relationships and outcomes built on trust and respect. Integrity shapes my proposals, conversations, and actions, and it has a direct impact on how I lead my businesses and personal life.

In the long run, making decisions with integrity leads to better outcomes for everyone involved. It ensures that I’m not just pushing forward with what benefits me but considering what benefits others as well. I find that this builds stronger, more trusting relationships, both in business and in life. Ultimately, integrity allows me to lead with purpose and effectiveness, knowing that my actions align with my values and are in the best interest of everyone involved, fostering long-term growth and mutual success.

Tammy Levent
Founder & CEO, Elite Travel Management Group, Inc.

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Thoroughly Prepare for Projects

I think that the secret to my successful leadership is preparation. I can provide clear direction and expectations to my team by thoroughly planning every part of a project or assignment. Because they are aware of exactly what is expected of them and how to handle potential obstacles, they can execute more successfully and efficiently. Proactive planning also helps me manage my staff more efficiently, which lowers stress and boosts output all around.

Veronica West
Founder | Psychologist, My Thriving Mind

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Build Strong Customer Relationships

One thing that has improved my effectiveness as a leader in the HVAC industry is my focus on building strong customer relationships. I firmly believe that understanding our clients’ needs is crucial for providing exceptional service, so I prioritize direct engagement with customers on a regular basis. This commitment goes beyond just addressing immediate concerns; it’s about forming a genuine connection that fosters trust and loyalty.

I actively participate in community-sponsorship programs, which allows me to meet potential clients in informal settings and learn about their experiences and expectations in a relaxed atmosphere. Whether sponsoring local sports teams or community events, these interactions provide valuable insights into what our clients care about most. Getting involved in the community allows us to showcase our company’s commitment to local values and also gain a better understanding of how we can serve our customers effectively.

Ryan Camp
Owner & President, Harrington Air Conditioning

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Intentionally Expose Yourself to Discomfort

Every day, I make it a habit to intentionally expose myself to discomfort. That might sound counterintuitive, but stepping out of the familiar is how I stay sharp and avoid falling into patterns that might keep me from growing as a leader. Whether it’s listening to viewpoints that challenge my own or jumping into a project that pushes me into unfamiliar territory, I look for ways to keep that edge. It could be as simple as spending time understanding an entirely different industry or taking a risk with a creative strategy that isn’t the “safe bet.” This discomfort forces me to adapt, reflect, and be open to ideas that might not seem obvious at first glance.

Spencer Romenco
Chief Growth Strategist, Growth Spurt

We asked CEOs and travel experts to share their top picks for a luxurious digital detox. From embracing tropical Costa Rica to exploring ecotourism in Iceland, here are eight recommendations for your next getaway.

• Embrace Tropical Costa Rica
• Find Seclusion in the Maldives
• Seek Serenity at Amanpulo
• Disconnect at the Ladera Resort
• Find Peace in Bhutan
• Reconnect at La Bastide
• Unwind at the Bison Lodge
• Explore Ecotourism in Iceland

Embrace Tropical Costa Rica

Costa Rica is one of the best places in the world for a digital detox due to its warm, tropical weather, friendly culture, and intoxicating natural beauty.

One of the first things you’ll notice about Costa Rica when you step out of the airport is the warm, tropical weather. When you wake up on your first full day in Costa Rica, you’ll almost assuredly be greeted with sunshine and the sound of singing birds (or howler monkeys if you are along the coast). Being just nine degrees north of the equator, the sun rises at 5:30 AM and sets between 5:30-6 PM every day, which makes creating a new sleep schedule and new habits much easier.

In order to disrupt the addiction we have to our screens, you need to occupy your brain with something else, and Costa Rica offers something for everyone. For the health-focused, yoga studios and even full yoga retreats are widely available. Spas are available in every major city and beach town. With 20% of the country preserved in national parks and wildlife refuges, there are endless opportunities to immerse yourself in nature with long hikes. Of course, taking long walks on the beach costs you nothing and can be done over and over again. For those needing an adrenaline fix, Costa Rica offers mountain biking, ATVs, white-water rafting, and sport fishing.

Last but not least, trying to make it through a personal challenge is always easier with help or a community. One of the reasons Costa Rica has risen to be a tourism juggernaut is due to the friendly, local culture. Costa Ricans, or “Ticos,” as they affectionately call themselves, are very proud of their country and are eager to share it with you. With a highly educated population, it is easy to make genuine friends here as well. Falling in love with the natural beauty and appreciating tropical weather is part of what makes a great experience, but having a community of local friends makes it feel like home.

Chris Atkins
Owner & Founder, Central America Fishing

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Find Seclusion in the Maldives

If you’re looking for the ultimate luxury travel destination for a digital detox, I’d say head straight to the Maldives. This place is the epitome of “get away from it all” luxury.

Picture this: private over-water villas, crystal-clear turquoise waters, and pristine beaches that practically beg you to toss your phone aside. Most of the resorts in the Maldives even offer packages designed specifically for digital detoxing. You can enjoy spa treatments, yoga sessions, and dig into meals with the freshest seafood, all without the distraction of screens. The Wi-Fi might be great, but honestly, once you take in those sunsets, you won’t even miss your devices. Plus, the remoteness of the islands makes it easy to disconnect and fully immerse yourself in the stunning surroundings. It offers luxury with a side of peaceful seclusion!

Samantha King
CEO & Founder of Travelling King, Travelling King

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Seek Serenity at Amanpulo

One of the best luxury travel destinations for a digital detox is Amanpulo, a private-island resort in the Philippines. Tucked away on the pristine island of Pamalican, this secluded paradise offers the ultimate escape from the digital world, allowing guests to disconnect and immerse themselves in nature. With no distractions from the hustle and bustle of everyday life, Amanpulo provides an unparalleled sense of tranquility and privacy.

What makes Amanpulo particularly ideal for a digital detox is its emphasis on wellness and rejuvenation. The resort’s luxurious villas and casitas are nestled along white-sandy beaches or in the lush hills, providing breathtaking views of the ocean and surrounding greenery. Without the constant buzz of technology, you can fully unwind and enjoy activities such as snorkeling in crystal-clear waters, exploring the island by bike, or indulging in personalized spa treatments.

The absence of Wi-Fi in certain areas encourages you to leave your devices behind and truly connect with your surroundings. The serene atmosphere, combined with Amanpulo’s attentive service, ensures a rejuvenating experience that allows you to recharge both mentally and physically. For those looking to escape the digital world and find peace in nature, Amanpulo offers the perfect blend of luxury, privacy, and serenity.

Iryna Vilkhova
Head of Travel Elite and Exotic Department, Coral Travel

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Disconnect at the Ladera Resort

The best luxury travel destination for a digital detox is Ladera Resort in St. Lucia. Nestled between the iconic Pitons, Ladera offers a rustic-yet-luxurious experience, perfect for those seeking a true escape from the digital world. Ladera’s open-air concept sets it apart; the suites have no fourth wall, providing an uninterrupted connection to nature while maintaining complete privacy. Without televisions or the distractions of modern technology, it becomes a private retreat where you can truly disconnect and immerse yourself in the beauty around you.

Ladera’s authenticity and simplicity are essential to its charm. Using natural materials like stone and hardwood, the resort’s design blends seamlessly with the stunning natural surroundings. The breathtaking views of the Pitons and the Caribbean Sea are front and center, reminding you at every turn why you’re here—to relax, unwind, and leave the digital world behind.

During our stay, we made it a point to embrace the resort’s “disconnect to reconnect” philosophy. We brought our snacks and wine, allowing us to indulge in quiet evenings on our private deck. Each suite has a plunge pool, providing a serene space to soak up the sun and enjoy the views without interruption. Our days were spent exploring nearby trails, hiking, and occasionally venturing out for meals, but for the most part, we stayed in our tranquil hideaway.

Ladera strikes the perfect balance for a digital detox: It offers a sense of seclusion without feeling completely isolated. You’re close enough to St. Lucia’s tourist spots to explore, but the resort itself feels like a world apart. This unique blend of luxury, nature, and solitude makes it the ideal destination for those looking to unplug and recharge.

I recommend Ladera because it’s all about the experience of letting go—letting go of screens, schedules, and constant connectivity. The resort’s open-air, wall-free suites allow you to fully embrace the natural beauty around you, creating an unmatched sense of freedom and peace. It’s a luxury retreat designed not just for relaxation but for rediscovering the joy of being present in the moment.

Tammy Levent
Founder & CEO, Elite Travel Management Group, Inc.

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Find Peace in Bhutan

One of the most memorable places I’ve visited for a true digital detox is Bhutan. This small Himalayan kingdom completely captured my heart, and it’s where I recommend anyone go when they’re serious about unplugging. The best part about Bhutan is how effortlessly it lets you leave the chaos of daily life behind.

When I first arrived, I remember being struck by the peaceful, untouched nature of the landscapes. Everywhere you look, it’s just lush green valleys, towering mountains, and ancient monasteries clinging to the cliffs. It feels like time slows down here, and that’s a luxury in itself. The luxury lodges, like Six Senses and Amankora, blend seamlessly into this natural beauty, offering a high-end, yet serene escape. I stayed at a few of these lodges, and what I loved most was how they encouraged guests to disconnect—limited Wi-Fi, no TVs in rooms, and instead, meditation sessions, forest hikes, and spa treatments.

One thing I found fascinating is how Bhutan’s focus on Gross National Happiness really sets the tone for your stay. The people there live in such a mindful, contented way that you can’t help but feel more grounded yourself. After a few days of wandering through monasteries like Tiger’s Nest and waking up to the sound of the wind in the trees, I found myself completely forgetting about my phone. I wasn’t checking emails or scrolling through social media—I was just there, in the moment.

Another reason Bhutan is so perfect for a digital detox is the limited connectivity. Wi-Fi is sparse and slow, which at first might feel frustrating but quickly becomes liberating. You stop feeling that urge to check your phone because there’s no signal—just you and the beauty around you. And instead of losing yourself in your screen, you lose yourself in the culture, the people, and the incredible nature that surrounds you.

If you’re looking for a place where you can truly unwind, reconnect with nature, and let go of the distractions of modern life, Bhutan is absolutely the destination I’d recommend. It’s one of the few places I’ve been where I felt a true sense of peace, both externally and within myself.

Stephanie Webb
Travel Expert, Tripshepherd

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Reconnect at La Bastide

For a luxurious digital detox, I can’t recommend La Bastide de Gordes highly enough. Perched atop a cliff in the picturesque village of Gordes in Provence, this 18th-century manor-turned five-star hotel offers an idyllic escape from the connected world.

What makes La Bastide special is its ability to immerse you in the rhythms of Provençal life. I found myself naturally disconnecting, drawn instead to the hotel’s tiered gardens overlooking the Luberon Valley. The infinity pool, with its panoramic views, became my new favorite “screen.”

The hotel’s Sisley spa, with treatments inspired by local herbs and traditions, offers a sensory alternative to digital stimulation. And the Michelin-starred restaurant, where each meal feels like a celebration of Provence, gives you a perfect excuse to linger over conversation rather than your phone.

Whether you’re exploring nearby lavender fields, taking a watercolor class in the village, or simply losing yourself in a book on your private terrace, La Bastide de Gordes reminds you of life’s analog pleasures. It’s a place where luxury means having the time and space to reconnect with yourself and your surroundings.

Monte Schumacher
Founder, Saving Castles

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Unwind at the Bison Lodge

I have a hidden gem for you that offers the perfect blend of opulent comfort and natural serenity, making it an ideal retreat for those looking to disconnect from the digital world, and reconnect with themselves and nature.

Nestled in the heart of the Columbia Mountains, Bison Lodge Revelstoke provides a stunning backdrop for your digital-detox journey. The lodge’s architecture seamlessly integrates with its surroundings, featuring floor-to-ceiling windows that frame breathtaking views of snow-capped peaks and lush forests. This immersive natural setting instantly encourages guests to put down their devices and soak in the awe-inspiring beauty around them.

What sets Bison Lodge apart is its commitment to providing a luxurious experience while fostering a genuine connection with nature. The lodge offers spacious, well-appointed suites with premium amenities, ensuring comfort without the distraction of unnecessary technology. Instead of TVs and constant Wi-Fi connectivity, guests are encouraged to engage with their environment through various outdoor activities.

In summer, visitors can explore hiking trails, go mountain biking, or try their hand at fly fishing in crystal-clear lakes. Winter transforms the landscape into a snowy wonderland perfect for skiing, snowshoeing, and even heli-skiing for the more adventurous. These activities not only provide exhilarating experiences but also help guests rediscover the joy of being present in the moment, free from digital distractions.

To complement the natural-detox experience, Bison Lodge has partnered with Amala, Revelstoke’s premier mobile wellness company, to offer guests exclusive access to rejuvenating services. Amala’s expert practitioners bring their services directly to the lodge, allowing guests to indulge in luxurious treatments without leaving the serene environment. Imagine starting your day with a private yoga session on the deck overlooking the mountains, and in the afternoon, returning to the lodge for a deeply relaxing massage by Amala’s skilled therapists.

The absence of digital devices fosters genuine connections among guests and staff, creating a warm, family atmosphere that’s often lost in our hyper-connected world. With its stunning natural setting, coupled with world-class amenities and Amala’s bespoke wellness services, Bison Lodge creates the perfect environment for guests to unplug, unwind, and rediscover the joys of a life less digital.

Amy Phillips
Owner/ Operator, Amala Services Inc.

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Explore Ecotourism in Iceland

Ecotourism is the ultimate luxury experience, as it brings travelers access to experiences that not only align with their thirst for adventure but with their values. It brings people closer to the planet, and that’s the most ideal positioning there is. From regenerative safari lodges to biophilic treehouse retreats to Arctic dining, I’m seeing players in the hospitality space embrace ecotourism in swaths, and these moments are ideal for digital detoxes.

Places like Iceland and Norway are fantastic for those wanting to escape their screens and connect with the wild, as they offer plenty of outdoor adventures and locally run luxury stays. Otherwise, Brazil will always be my favorite place for offline travel. I lived there for six months without a phone, social media, or really any technology, and there was so much to do. The country is getting a lot of attention in the luxury space lately, and high-end hospitality companies are converging on classic destinations like Rio, embracing the romance of the mid-century tourism wave that hit the city 70 years ago.

Others are turning to lesser-known gems, which I appreciate. I’m excited to see more luxury play in the Northeast and Southeast coasts of the country, but there are plenty of local resorts that offer amazing luxury experiences to visitors. Come and soak up the lush jungles, sparkling seas, plentiful fruits, and unbeatable sunrises.

Emily Degn
Climate Correspondent, Travel Writer and Photographer, USA Today and freelance

We asked ten CEOs and founders which video creation tool they use to engage their audience and why they recommend it. From CapCut transitions to high-end cameras, discover why these tools are the top choices for creating engaging video content.

CapCut Transitions Keep Viewers Engaged

I use the Transitions feature in CapCut because it’s a free app that offers a wide range of functions. Transitions are crucial in video editing, as they create pattern interruptions that help maintain viewer interest for longer periods. In a world where attention spans are short, effectively using transitions is essential to keep the audience engaged.

AL Tran, Blogger, Author, AI Trainer, DS Inspire

Adobe Spark Creates Stunning Videos Easily

I use Adobe Spark for engaging my audience through video creation, and I recommend it for its intuitive interface and rich feature set. Adobe Spark allows users to create visually stunning videos with ease, offering a variety of templates, themes, and stock footage that can enhance storytelling without requiring extensive video-editing skills.

What I particularly appreciate about Adobe Spark is its integration with other Adobe products, providing a seamless experience for those who are already familiar with the Adobe ecosystem. The ability to add text, music, and voiceovers makes it easy to convey messages effectively, while the drag-and-drop functionality simplifies the editing process. Additionally, Adobe Spark offers mobile accessibility, allowing for on-the-go content creation, which is essential for staying responsive to audience engagement trends. 

Overall, Adobe Spark empowers marketers to produce high-quality videos that resonate with their audience, making it a valuable tool for enhancing engagement and brand visibility.

Shehar Yar, CEO, Software House

Lumen5 Makes Professional Videos Accessible

Initially, I was reluctant to use video creation tools because of my unease with technology. However, recognizing the significant impact of video content, I started using Lumen5, which I now highly recommend. It boasts a user-friendly interface with a range of features that enable the creation of visually professional videos. The availability of premade templates makes it accessible, even for beginners, and the free plan is excellent for those on a budget. Lumen5 has transformed my audience engagement, leading to increased views and shares, while providing unique value to my brand in a crowded digital landscape.

Andrew Pickett, Founder and Lead Trial Attorney, Andrew Pickett Law

Adobe Premiere Pro Offers Advanced Features

As the owner of TN Nursery, I’ve found that using Adobe Premiere Pro has been a game-changer for engaging my audience through video content. The platform offers advanced features like multi-layer editing, seamless transitions, and precise color grading, allowing me to create high-quality videos showcasing our plants and gardening tips. Its flexibility enables me to customize each video, from tutorials to customer testimonials, while ensuring a polished, professional finish. 

I recommend Adobe Premiere Pro because it’s user-friendly yet robust enough for creative freedom. The ability to edit across devices is crucial for me, as I can start a project on my desktop and refine it on the go. This efficiency helps maintain consistent, engaging content that keeps our audience connected and informed about TN Nursery’s offerings.

Tammy Sons, Founder/CEO, TN Nursery

Canva Pro Creates Versatile Videos

At Lansbox, we use Canva Pro for video creation because it’s incredibly versatile and user-friendly. Once, we created a short promo video showcasing our streamlined supply-chain solutions. It was amazing how fast we could add engaging graphics, text animations, and branding elements, helping us reach 20% more views than our usual posts. The team’s favorite feature is the built-in stock library, which speeds up production time. The tool allows us to communicate our message clearly while keeping our brand consistent.

Echo Shao, Founder, Lansbox

Smartphone Basics Drive Conversions

As CEO of Business Builders, I regularly use video to engage our audience and promote our marketing services. Specifically, short case study videos featuring satisfied clients have been hugely impactful. For example, after posting a 60-second video testimonial from a client discussing how we increased their traffic 37% and sales inquiries 45% in three months, we saw a spike in inbound leads and new clients.

For marketing agencies, social proof is key. Nothing is more compelling than hearing directly from a real business owner how our work impacted their key metrics. We keep these videos raw and unscripted, filming with an iPhone and editing lightly. The transparency and authenticity resonate far more than overly polished corporate videos.

The strategy is simple: Achieve real results for clients, then make their stories the centerpiece of your marketing. Production quality matters, but don’t over-edit. Let clients share their experiences openly and honestly. When potential customers see others finding success, they’ll come knocking. As CEO of Business Builders, I rely on video to engage my audience. I highly recommend using simple tools like your phone camera, as that’s all you really need to start.

For example, I created a video on “The Top Marketing Tool for 2020” using just my phone. In under 90 seconds, I explained how anyone can leverage the power of video for their business—and the response was huge. It received over 50,000 views and 300 shares across platforms.

Video allows you to connect with your audience on an emotional level through storytelling. Keep your videos short, around 60–90 seconds, focus on one key message, and share them everywhere. I share videos on my website, social media, email newsletters, and even at events.

The best part is, it’s free. Anyone can start creating great content with what’s already in their pocket. Don’t worry about high production quality; just start recording and sharing your knowledge. Your audience will appreciate your authenticity.

Jay Owen, CEO, Business Builders

Camtasia Creates Engaging Product Demo Videos

As the founder of Magnetik, a digital marketing agency, I recommend using a tool like Camtasia to create short explainer or product demo videos. Camtasia is easy to use but produces high-quality results.

For example, when Persado, an AI copywriting platform, hired us to build their new website, we created a series of short videos showing how their product worked. The videos helped visitors quickly understand Persado’s value and drove a 23% increase in demo requests.

Video is a powerful way to engage your audience and build trust in your brand. You don’t need expensive equipment or filming experience. Camtasia’s user-friendly interface means you can create impactful videos in-house. Keep your videos under two minutes, focus on how you solve customer problems, and add text overlays and music to bring them to life.

Sharing video on your website, social media, and email campaigns is a proven way to boost traffic, leads, and revenue. For us, Camtasia is an accessible tool that allows us to add video to our digital marketing strategies and achieve real results for clients.

Doug Steinberg, Founder & President, Magnetik

ScreenFlow Creates Effective Client Testimonials

As the owner of a construction company, I’ve found that short video testimonials from satisfied clients are extremely effective for engaging new prospects. I use ScreenFlow, a simple but versatile screen recording and video editing tool, to create these client stories.

After completing a project, I’ll ask the homeowner if they’d be willing to provide a 30-second video testimonial on their experience working with us. I find that brief, authentic customer reviews are very compelling. ScreenFlow makes it easy to capture these testimonials, edit them, and share them on our website and social media.

For a recent roof installation, the homeowners were thrilled with their new roof’s performance and appearance. They raved on camera about our attention to detail, high-quality work, and dedication to minimizing disruption. This video has directly led to several new roofing consultation requests from people who saw the passion in that customer’s voice.

While fancy effects aren’t needed, a personal customer story achieves a level of credibility and trust that a written review alone does not. For any local business, I highly recommend reaching out to happy customers and asking them to share their experience on camera. With an easy tool like ScreenFlow, you’ll be creating persuasive video content in no time.

Jimmy Hertilien, Senior Project Manager, Herts Roofing & Construction

Mojo Creates Stunning Travel Reels and Content

My go-to app for creating stunning travel reels and content is Mojo. It’s an incredibly user-friendly, professional-grade tool perfect for showcasing travels and experiences worldwide. Mojo offers a variety of high-quality templates for both photos and videos, making it easy to create eye-catching content, whether you’re a novice or a seasoned content creator. One of the standout features of Mojo is its intuitive interface, allowing you to edit and customize with ease. Every step feels seamless, from selecting the perfect template to adding animations, text, and transitions.

Mojo’s templates are professionally designed and highly customizable, offering a range of styles to match your brand or mood. Whether you want a sleek and modern look for a travel highlight reel or something more whimsical for a casual day out, there’s a template for every occasion. The app also provides tools to create dynamic subtitles, add music, and integrate various effects, ensuring that each reel is engaging and polished.

Another reason I love Mojo is its cost-effectiveness. While the app offers a free version with basic features, upgrading to the pro version unlocks a vast library of premium templates, fonts, and effects. For the quality and versatility you get, the subscription fee is well worth it, especially if you’re serious about creating professional-grade content.

Mojo’s versatility extends beyond travel; it’s ideal for business or personal branding needs. It allows you to create short videos, promotional reels, and engaging stories that stand out. Plus, the ability to easily edit on the go means you can produce content in real time, capturing the excitement of your adventures as they happen.

In summary, Mojo provides an all-in-one platform for creating high-quality, captivating reels. Its ease of use, variety of templates, and professional-grade features make it the perfect app for showcasing travel experiences with flair. Whether you’re crafting a quick video recap or a detailed visual story, Mojo makes the process simple, effective, and incredibly fun.

Tammy Levent, Founder & CEO, Elite Travel Management Group, Inc.

High-End Cameras Capture Engaging Stories

We use high-end, cinema-grade cameras to capture content, such as the Canon C500 II, C70, and even, on occasion, the ARRI Alexa 35. We use these tools in conjunction with various lighting and sound equipment to showcase a brand in the best possible way.

We then use Apple’s Final Cut Pro for editing content, with assistance from tools such as Adobe Photoshop, Runway AI, Canva, and others, to pull together a final product that speaks to our customers’ target market.

More importantly, we focus on the story behind each piece of content rather than the tools. This is by far the most important point, as without an engaging story, the tools you use won’t matter.

Angus Downer, Director, The Ground We Walk On