Kayak CEO on Giving Consumers a Choice and 10 Other Digital Trends This Week

The market for software to tour merchants is fragmented without a single clear leader. Yet Peek now has an advantageous position. For online meeting space booking platforms like Bizly to be profitable, they have to offer both automated purchase capabilities and chat functionality with live venue staff to satisfy the demands of enterprise clients Companies can now expand their use of online platforms to book small meetings in creative venues, because they now have the ability to message venues directly in real time and integrate compliance requirements.

Key Takeaways:

  • For online meeting space booking platforms to be profitable, they must offer both automated purchase capabilities and chat functionality with live venue staff to satisfy the demands of enterprise clients.
  • Companies can now expand their use of online platforms to book small meetings in creative venues with the new ability to message venues directly in real-time and integrate compliance requirements.
  • Given all the hype about messaging, it’s eye-opening that only one out of eight American travelers say they have electronically chatted with a travel brand.

“Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines digital trends.”

https://skift.com/2017/04/22/kayak-ceo-on-giving-consumers-a-choice-and-10-other-digital-trends-this-week/