Facebook Says Instagram Advertising Looks Promising For Travel Brands in 2017

In 2017, many social media and internet users are seeing dynamic type advertisements while on their mobile devices and while traveling abroad. In addition, the social media platform known as Instagram is taking advantage of this theme while having a more potent impact for users according to Facebook. Moreover, Instagram users are able to save pictures and advertisements that directly correspond with one another as well as capture, save and highlight dynamic news that will likely prove most relevant in the long term for many users across the spectrum of social media platforms.

Key Takeaways:

  • Facebook co-founder and CEO Mark Zuckerberg detailed the company’s ambitions last week during Facebook’s fourth-quarter 2016 earnings call. Pictured is Zuckerberg speaking at Mobile World Congress in Barcelona last year.
  • Facebook will be cracking down on how many ads it includes in news feeds, which could impact some brands’ ad performance. Instagram,
  • Travelers see more Facebook and Instagram ads from hotels, destinations, cruises, and airlines than they did a year ago, ranging from Dynamic Ads with photos and links, to video ads such as Tourism Montreal’s campaign with William Shatner that launched last month.

“Facebook is increasingly a factor in many travel brands advertising strategies but the company also has eyes on other technologies.”